Home/Insights/Brands/ToshibaProduct Intelligence - 2026 YTD USA

Toshiba

100K+

Products Sold, Jan to Aug 2026

500+

# Offline Stores

$171.02

Avg. Price

4.3

Avg. Rating

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Toshiba Market Overview

Grips Intelligence in-store data tracked across Amazon, Best Buy and Lowes.com from January 1 to August 31, 2026 shows Toshiba — a name owned by Japan's Toshiba Corporation, taken private in December 2023 and therefore carrying no ticker — generating modest overall growth of 1.9% across the period. Channel concentration is the standout figure, with Amazon accounting for 91.8% of year-to-date revenue, leaving Best Buy at 5.2% and Lowes.com at just 2.1%. The average product price sits at $169.06, though pricing softened 3.7% over the tracked window even as the most recent month ticked up 0.8% to $167.92. Momentum cooled late in the period, with revenue falling 10.8% month-over-month in the June–August timeseries window. Top-selling items skew toward mid-priced entries between roughly $116 and $430, suggesting volume is driven by accessible price points rather than premium tiers.

Revenue Share by Channel
Data covers Amazon, Best Buy, Lowe's

Toshiba's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Toshiba's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.

Average price

Absolute values in $

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Toshiba's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Toshiba on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Toshiba's channels

REVENUE SHARE

Revenue distribution across tracked channels for Toshiba.

Channels by revenue share

Distribution in %

Toshiba's online vs offline revenue split

BY REVENUE

Toshiba sells 93% online and 7% offline. Online runs through 1 channel; offline through 2. Online share has moved from 17% in Apr to 97% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

93%

7%

Offline

Online share trend

Apr – Aug

Online channels

93%

Amazon.com

Offline channels

7%

Best Buy stores
Lowe's stores

Toshiba's customer ratings

BY REVIEW COUNT

Across 1.94M ratings on 3 channels, Toshiba averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 1.94M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Toshiba

BY REVENUE

Amazon
Amazon
#1TOSHIBA EM131A5C-BS Countertop Microwave Ovens 1.2 Cu Ft, 12.4" Removable Turntable Smart Humidity Sensor 12 Auto Menus Mute Function ECO Mode Easy Clean Interior Black Color 1100W

$149.15

Price

$4.26M

Revenue

#2TOSHIBA EM131A5C-SS Countertop Microwave Oven, 1.2 Cu Ft with 12.4" Turntable, Smart Humidity Sensor with 12 Auto Menus, Mute Function & ECO Mode, Easy Clean Interior, Stainless Steel & 1100W

$148.99

Price

$3.23M

Revenue

#3TOSHIBA ML-EM09PA(BS) Small Microwave Oven with 6 Auto Menus, Mute Function & Child Lock, LED Lighting, Perfect for Apartment, 0.9 Cu Ft, 10.6 Inch Removable Turntable, 900W, Black Stainless Steel

$115.52

Price

$2.35M

Revenue

#4TOSHIBA 43" Class C350 Series LED 4K UHD Smart Fire TV with Voice Remote with Alexa (43C350NU)

$183.03

Price

$1.99M

Revenue

#5TOSHIBA 75-inch Class C350 Series LED 4K UHD Smart Fire TV with Voice Remote with Alexa (75C350NU)

$429.99

Price

$1.16M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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