GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Toshiba generated the vast majority of its revenue through Amazon, which accounted for 95.0% of total revenue share between January and April 2026, with Best Buy trailing significantly at just 3.4%. The brand's average product price during this period stood at $160.21, reflecting a modest 1.8% overall increase in average pricing over the tracked months. Despite this price growth, Toshiba experienced a 5.5% decline in overall revenue during the same window, suggesting softening consumer demand. Among Toshiba's top-performing products on Amazon, price points ranged from $114.50 to $223.99, indicating a broad spread across budget and mid-range segments. These insights highlight Toshiba's heavy reliance on a single retail channel and a challenging revenue trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Toshiba on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Toshiba.
BY REVIEW COUNT
Across 2.15M ratings on 2 retailers, Toshiba averages 4.4★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.4
/ 5
From 2.15M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$148.18
Price
$5.2M
Revenue
$148.99
Price
$3.23M
Revenue
$223.99
Price
$2.64M
Revenue
$159.99
Price
$1.89M
Revenue
