GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Best Buy and Lowes.com from January 1 to September 30, 2026, Toshiba's performance has been concentrated and under pressure. Amazon dominates the brand's distribution with 92.5% of year-to-date revenue, leaving Best Buy at just 4.2% and Lowes.com at 2.3%. Revenue declined 24.0% across the tracked period, including a 12.1% drop in the most recent month measured. Pricing has softened in parallel, with the average selling price falling 7.6% overall to $155.16 in the latest month, a 6.5% month-over-month decrease. The year-to-date average price of $166.05 suggests the brand has been trading down from earlier levels rather than holding its position.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Toshiba on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Toshiba.
BY REVENUE
Toshiba sells 94% online and 6% offline. Online runs through 1 channel; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 2.4M ratings on 3 channels, Toshiba averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 2.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$142.31
Price
$5.2M
Revenue
$143.03
Price
$3.82M
Revenue
$108.91
Price
$2.67M
Revenue
$168.64
Price
$2.13M
Revenue
$268.51
Price
$960K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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