GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Best Buy, and lowes.com from January 1 to July 31, 2026, Toshiba — a brand owned by Toshiba Corporation, which was taken private in December 2023 — carries an average product price of $164.13. Amazon dominates the brand's channel mix at 91.9% of year-to-date revenue, leaving Best Buy at 5.5% and lowes.com at just 1.8%. Momentum has been positive in the most recent stretch, with revenue up 15.9% across the May–July 2026 window and a 13.8% month-over-month gain in the latest period. That growth came alongside softening pricing, as the average price slipped 3.3% over the same window to $164.40, including a 4.5% month-over-month decline. The combination of rising revenue and falling average price suggests volume-led expansion rather than premium mix shift.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Toshiba on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Toshiba.
BY REVENUE
Toshiba sells 93% online and 7% offline. Online runs through 1 channel; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 2.64M ratings on 3 channels, Toshiba averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 2.64M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$147.82
Price
$5.4M
Revenue
$148.99
Price
$4.3M
Revenue
$116.13
Price
$2.57M
Revenue
$159.99
Price
$1.22M
Revenue
$429.99
Price
$1.16M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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