GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, Best Buy, homedepot.com and menards.com shows Wrap-It Storage generating 86.1% of its year-to-date revenue through Amazon alone. Best Buy is the closest secondary channel at 5.8% share, followed by homedepot.com at 4.6% and menards.com at 3.6%, leaving the brand heavily concentrated in a single marketplace. Revenue grew 17.2% over the June-to-August window, though the most recent month slipped 3.2% against the prior period. Average selling price sits at $14.95 and has edged down 2.7% across the same stretch, reaching $14.80 in the latest month. That combination of rising revenue and softening price points suggests unit volume, rather than pricing power, is driving growth for the independently held Minnesota brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Wrap-It Storage on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Wrap-It Storage.
BY REVENUE
Wrap-It Storage sells 91% online and 9% offline. Online runs through 2 channels; offline through 2.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 1.48M ratings on 3 channels, Wrap-It Storage averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.48M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.39
Price
$160K
Revenue
$15.58
Price
$157K
Revenue
$14.99
Price
$41K
Revenue
$14.99
Price
$29K
Revenue
$29.99
Price
$29K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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