Core Innovations

Core Innovations Market Overview

Grips Intelligence in-store data covering 1 January to 31 August 2026 across Amazon, Best Buy and lowes.com shows Core Innovations, a division of the privately held DP AV, generating nearly half of its year-to-date revenue on Amazon at 48.9% share. Best Buy follows closely at 42.7%, while lowes.com contributes a much smaller 8.4%, leaving the brand's performance heavily concentrated in two retail channels. The average product price across the tracked period sits at $45.10, positioning the brand firmly in the value tier of its category. Momentum has softened over the measured window, with revenue down 35.5% overall despite a modest 3.7% month-over-month uptick in the most recent period. Average selling prices moved in the opposite direction, rising 7.5% overall to $57.79 in the latest month, a 9.8% monthly gain that suggests a shift toward higher-priced items even as total sales contracted.