GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026, RCA's tracked footprint spans Amazon, Menards, Home Depot, Best Buy, Ace Hardware and Lowe's. Amazon dominates the mix at 51.3% of year-to-date revenue, with menards.com a clear second at 28.4% and homedepot.com adding 11.7%. Best Buy, acehardware.com and lowes.com collectively account for well under 10%, leaving the brand heavily concentrated in its top three outlets. The average product price sits at $31.08 year to date, though pricing firmed late in the period, rising 19.7% month over month to $33.18 and 7.6% across the July–September window. Revenue followed a similar trajectory, growing 16.8% versus the prior month and 6.2% overall during the third quarter.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for RCA on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for RCA.
BY REVENUE
RCA sells 65% online and 35% offline. Online runs through 3 channels; offline through 3.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 551K ratings on 6 channels, RCA averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 551K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$153.22
Price
$380K
Revenue
$159.32
Price
$228K
Revenue
$248.69
Price
$194K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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