GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers from January to February 2026, RCA maintained an average product price of $42.67 across its portfolio. Amazon dominated as the brand's primary sales channel, commanding a 70.0% revenue share, followed by Menards at 14.7% and Best Buy at 8.5%. Notably, RCA experienced a significant revenue decline of 56.3% over the trailing period, signaling potential challenges in consumer demand or shifting competitive dynamics. Average pricing also trended downward, falling 15.1% over the same period, which may reflect promotional activity or increased price competition across retailers. The remaining revenue was split between Home Depot (5.2%) and Ace Hardware (1.5%), highlighting RCA's broad but Amazon-heavy multi-channel distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 56% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 15% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for RCA on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for RCA.
