RCA

RCA Market Overview

RCA, a trademark licensed by privately held brand-licensing firm Talisman Brands, generated measurable in-store sales across six tracked retail channels between January 1 and August 31, 2026, according to Grips Intelligence. Amazon dominates the brand's channel mix at 58.0% of year-to-date revenue, followed by menards.com at 24.4% and homedepot.com at 9.5%, leaving Best Buy, acehardware.com and lowes.com to split the remaining 7.8%. Revenue has grown 4.5% over the June-to-August window, though the most recent month slipped 4.8% against the prior period. Pricing has softened notably, with the average selling price falling 12.8% across the timeseries to $28.09, below the $32.49 year-to-date average. That combination of rising revenue on declining prices points to volume-led growth and an increasingly value-oriented assortment mix.