GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Menards, Home Depot, Best Buy, and Ace Hardware, RCA saw its overall revenue decline 13.1% over the period, with the most recent month falling an additional 5.6%. Amazon dominated RCA's channel mix at a 65.1% revenue share, followed by menards.com at 18.7% and homedepot.com at 7.1%. The brand's average product price of $36.09 also came under pressure, dropping 23.2% across the period and slipping to $31.99 in the latest month. Together, these Grips Intelligence datapoints point to simultaneous softening in both volume and pricing power, with heavy channel concentration on a single retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for RCA on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for RCA.
BY REVENUE
RCA sells 74% online and 26% offline. Online runs through 3 channels; offline through 3. Online share has moved from 77% in Feb to 72% in Jun.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 763K ratings on 5 channels, RCA averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 763K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.32
Price
$409K
Revenue
$179.88
Price
$124K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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