RCA

RCA Market Overview

Grips Intelligence in-store data tracked across six retail channels from January 1 to July 31, 2026 shows RCA — a trademark licensed by privately held brand-licensing firm Talisman Brands, Inc. — generating the bulk of its revenue on Amazon, which commands a 63.7% share. Menards.com follows at 19.9%, with homedepot.com at 8.5% and Best Buy at 5.0%, while acehardware.com and lowes.com together account for under 3%. Revenue expanded 2.4% over the May–July timeseries window, including an 8.4% month-over-month gain in the most recent period. Pricing, however, moved in the opposite direction: the average selling price fell 12.8% across the same three months to $29.23, an 8.1% drop versus the prior month. That gap between rising revenue and a year-to-date average price of $35.70 suggests volume-led growth concentrated in lower-priced assortments.