GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, RCA generated a dominant 71.0% of its revenue share through Amazon between January and May 2026, tracked across five major retailers including Menards, Home Depot, Best Buy, and Ace Hardware. The brand maintained an average product price of $39.83 during this period, though its average price saw a notable decline of 33.2% over the tracked timeline. Menards emerged as the second-largest revenue contributor at 14.6%, significantly ahead of Home Depot (6.2%) and Best Buy (6.0%), highlighting RCA's strong presence in home improvement channels. Overall revenue experienced a 3.0% decline during the measured period, suggesting a softening demand trend worth monitoring. With its pricing strategy trending downward and heavy concentration on Amazon, RCA's market positioning reflects a value-driven approach across a diverse retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 33% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for RCA on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for RCA.
BY REVENUE
RCA sells 78% online and 22% offline. Online runs through 2 retailers; offline through 3.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 787K ratings on 5 retailers, RCA averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 787K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$73.62
Price
$616K
Revenue
