Toro

Toro Market Overview

According to Grips Intelligence in-store data tracked across Lowe's, Ace Hardware and Amazon between January 1 and August 31, 2026, Toro — a brand of The Toro Company (NYSE: TTC) — commands an average product price of $175.49. Distribution is heavily concentrated, with lowes.com accounting for 78.9% of year-to-date revenue, ahead of acehardware.com at 17.6% and Amazon at just 3.2%. Momentum has softened over the summer, as revenue fell 26.5% across the June-to-August timeseries window, including a 13.3% month-over-month decline in the most recent period. Average selling prices followed a similar path, easing 8.2% overall to $169.90, a 7.7% drop versus the prior month. The pricing spread remains wide, ranging from sub-$30 replacement parts on Amazon to zero-turn riding units above $4,100 at Lowe's, suggesting the recent price dip reflects mix shift as much as discounting.