Toro

Toro Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across lowes.com, acehardware.com and Amazon shows Toro, a brand of The Toro Company (NYSE: TTC), concentrating the vast majority of its retail revenue at a single account. Lowe's alone accounted for 78.3% of year-to-date revenue, with Ace Hardware at 18.3% and Amazon trailing at just 3.2%. Revenue softened over the May–July window, falling 15.4% month over month and 27.7% across the tracked period. Pricing moved in the opposite direction, with the average selling price climbing 7.9% to $192.97 by the final month, well above the $173.53 period average. That combination of rising prices and declining revenue points to volume pressure rather than weaker positioning, particularly given the premium price points on top-selling Lowe's items ranging from roughly $411 to over $4,100.