Toro

Toro Market Overview

Grips Intelligence in-store data tracked across Lowe's, Ace Hardware and Amazon from January 1 to September 30, 2026 shows Toro, a brand of The Toro Company (NYSE: TTC), concentrating the overwhelming majority of its sales in a single retail partner, with lowes.com accounting for 79.5% of year-to-date revenue versus 17.9% at acehardware.com and just 2.3% on Amazon. The average product price across the period sits at $188.25, though pricing has softened notably, falling 15.3% overall and 7.6% month-over-month to $165.73. Revenue has followed a similar trajectory, declining 19.0% versus the prior month and 29.7% across the tracked window. The assortment skews sharply by channel, with high-ticket items such as the TimeCutter MAX 54-in zero-turn riding mower at $4,156.51 anchoring Lowe's, while Amazon's top sellers cluster around low-priced replacement parts and accessories between $13 and $39. That split suggests pricing pressure at the big-box level is the primary driver behind the brand's recent revenue contraction.