GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across lowes.com, acehardware.com and Amazon shows Toro, a brand of The Toro Company (NYSE: TTC), concentrating the vast majority of its retail revenue at a single account. Lowe's alone accounted for 78.3% of year-to-date revenue, with Ace Hardware at 18.3% and Amazon trailing at just 3.2%. Revenue softened over the May–July window, falling 15.4% month over month and 27.7% across the tracked period. Pricing moved in the opposite direction, with the average selling price climbing 7.9% to $192.97 by the final month, well above the $173.53 period average. That combination of rising prices and declining revenue points to volume pressure rather than weaker positioning, particularly given the premium price points on top-selling Lowe's items ranging from roughly $411 to over $4,100.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Toro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Toro.
BY REVENUE
Toro sells 13% online and 87% offline. Online runs through 2 channels; offline through 2.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 642K ratings on 3 channels, Toro averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 642K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.30
Price
$93K
Revenue
$31.89
Price
$65K
Revenue
$28.50
Price
$52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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