GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Lowes.com, AceHardware.com, and Amazon from January to February 2026, Toro demonstrated strong overall revenue growth of 176.3% over the observed period. The brand's average product price settled at $348.82, reflecting a notable 40.0% increase in average pricing over the tracked timeframe. Toro's online retail revenue is overwhelmingly concentrated at Lowes.com, which commands a dominant 94.6% share of the brand's total revenue, far outpacing AceHardware.com at 4.1% and Amazon at just 1.3%. This heavy reliance on a single retail channel represents both a strength in partnership depth and a potential vulnerability in distribution diversification. With its premium pricing strategy and strong retail positioning, Toro maintains a significant digital shelf presence in its competitive landscape heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 176% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 40% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Toro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Toro.
