GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 1 January to 31 July 2026 across Amazon, homedepot.com, lowes.com and acehardware.com shows Agri-Fab operating at a relatively high average selling price of $218.89. Amazon accounts for 47.2% of year-to-date revenue, while homedepot.com and lowes.com are near-evenly matched at 26.6% and 24.7% respectively, leaving acehardware.com a marginal 1.5%. That distribution means roughly half of tracked sales sit outside the marketplace channel, giving the brand a comparatively balanced big-box footprint. Momentum, however, has softened sharply in the May-to-July window, with revenue falling 29.0% month-over-month and 48.7% across the full three-month period. Pricing moved in the opposite direction, with the average price climbing 5.7% month-over-month to $229.62 and 7.2% over the quarter, suggesting mix or list-price gains are being offset by materially lower unit demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Agri-Fab on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Agri-Fab.
BY REVENUE
Agri-Fab sells 80% online and 20% offline. Online runs through 3 channels; offline through 2.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 270K ratings on 4 channels, Agri-Fab averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 270K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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