Tornado

Tornado Market Overview

Grips Intelligence in-store data tracked across Lowe's, Amazon and Home Depot from January 1 to July 31, 2026 shows Tornado holding an average product price of $188.55 across its assortment. Channel concentration is a defining feature of the brand's footprint, with lowes.com accounting for 58.6% of year-to-date revenue, Amazon contributing 30.7% and homedepot.com the remaining 10.7%. Momentum has been strong through the May–July window, with revenue up 74.2% over the period and a further 21.7% gain in the most recent month. Pricing has trended upward alongside that growth, rising 6.3% across the timeseries even after a 9.7% month-over-month dip to $220.18. The combination of rising average prices and accelerating revenue suggests Tornado is expanding without relying on discounting, though its heavy dependence on a single retail channel remains a concentration risk worth monitoring.