GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Home Depot, and Lowe's from January to February 2026, Tornado maintains a strong retail presence with Amazon commanding 65.0% of its revenue share, followed by Home Depot at 26.5% and Lowe's at 8.5%. The brand's average product price stands at $94.60, though pricing varies significantly across retailers, with Home Depot listings reaching as high as $236.49 for premium models. Notably, Tornado's average price saw a 22.6% month-over-month increase in the most recent period, signaling a potential shift toward higher-value product sales. However, this price increase coincided with a 22.5% overall revenue decline during the tracked period, suggesting possible volume trade-offs. Tornado's heavy reliance on Amazon for nearly two-thirds of its revenue highlights both a key strength in marketplace visibility and a potential vulnerability in channel diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Tornado on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Tornado.
