Tornado

Tornado Market Overview

According to Grips Intelligence in-store data tracked across Lowe's, Amazon, and Home Depot between January 1 and August 31, 2026, Tornado has grown revenue 14.4% over the measured period despite a 6.3% month-over-month dip in the most recent reading. Lowe's is the brand's dominant retail channel at 57.3% of year-to-date revenue, followed by Amazon at 32.2% and Home Depot at 10.5%. Average selling price sits at $199.27, though the trend line points downward, with prices falling 18.5% across the period and 9.6% in the latest month alone to $194.49. That combination of rising revenue and softening price points suggests Tornado is converting volume gains rather than premium positioning into growth. The concentration of more than half of sales in a single retailer also leaves the brand's performance closely tied to shelf outcomes at Lowe's.