GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from Q1 2026 (January–March), Tornado maintains a strong retail presence with an average product price of $98.46 across Amazon, Home Depot, and Lowe's. Amazon dominates Tornado's revenue share at 70.1%, followed by Home Depot at 22.0% and Lowe's at 8.0%, highlighting the brand's heavy reliance on a single marketplace. Notably, Tornado's average price increased 26.1% over the tracked period, signaling a shift toward higher-priced product offerings. Despite this upward pricing trend, overall revenue declined 19.2% during the same timeframe, suggesting potential volume softness. These dynamics point to an evolving pricing strategy that warrants close monitoring in the coming quarters.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 26% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Tornado on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Tornado.
