GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Lowe's, Amazon and Home Depot, Tornado's sales remain heavily concentrated in a single account. Lowe's alone accounts for 54.6% of year-to-date revenue, ahead of Amazon at 35.9% and Home Depot at just 9.5%. The brand's average product price sits at $205.41 year-to-date, though recent months show pricing drifting lower, with the latest reading at $179.01 and an overall decline of 11.9% across the tracked period. Revenue has softened in parallel, falling 8.5% month over month and 10.7% overall. The combination of a narrowing price point and a top-heavy channel mix leaves Tornado's momentum closely tied to performance at its largest retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Tornado on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Tornado.
BY REVIEW COUNT
Across 66K ratings on 3 channels, Tornado averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 66K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$129.83
Price
$278K
Revenue
$122.56
Price
$161K
Revenue
$100.36
Price
$126K
Revenue
$133.21
Price
$121K
Revenue
$78.73
Price
$84K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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