iDEAL

iDEAL Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across four major retailers, iDEAL demonstrates a strong presence in the home improvement channel, with Lowe's commanding the largest revenue share at 42.6%, closely followed by Home Depot at 38.9%. Together, these two retailers account for over 81% of iDEAL's total tracked revenue, while Amazon and Menards split the remainder at 9.5% and 9.0% respectively. The brand's average product price during this period stood at $16.75, reflecting its accessibility across consumer and professional segments. Notably, iDEAL experienced an 18.3% month-over-month revenue increase in the most recent tracked month, signaling positive sales momentum heading into mid-2026. This retailer concentration and recent growth trend suggest iDEAL maintains a firmly established foothold within the competitive home improvement retail landscape.