GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Lowe's, Amazon, Home Depot, and Menards, iDEAL's revenue remained broadly flat, declining just 0.5% over the period while dipping 11.3% month-over-month in the latest reading. IDEAL is an American company founded in 1916 by J. Walter Becker as the Ideal Commutator Dresser Company in Chicago, Illinois, and it remains privately held under family ownership, so no public stock ticker applies. Grips Intelligence data shows revenue is led by lowes.com at 33.2% and Amazon close behind at 32.3%, with homedepot.com contributing 20.8% and menards.com 13.6%. The average product price sat at $17.07 across the full period, though it edged down 1.7% overall even as the most recent month saw a 4.2% uptick to $15.53. Together, these figures point to a stable but softening quarter, with the brand's revenue heavily concentrated in its two largest channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for iDEAL on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for iDEAL.
BY REVENUE
iDEAL sells 56% online and 44% offline. Online runs through 3 channels; offline through 2. Online share has moved from 71% in Feb to 49% in Jun.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 1.18M ratings on 4 channels, iDEAL averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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