GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking four major retailers from January to March 2026, iDEAL generated nearly half of its revenue through homedepot.com, which accounted for 49.6% of total revenue share, followed closely by lowes.com at 43.3%. The brand's average product price during this period stood at $18.04, reflecting a notable 35.6% overall decrease in average pricing. Amazon and menards.com contributed a combined 7.1% of revenue share, indicating that iDEAL's sales remain heavily concentrated across the two leading home improvement retailers. The brand experienced a 17.7% month-over-month revenue decline within the quarter, suggesting potential seasonal softening or shifting demand patterns. This dual-retailer dominance, with homedepot.com and lowes.com together representing 92.9% of revenue, highlights iDEAL's strong positioning in the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 36% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for iDEAL on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for iDEAL.
BY REVENUE
