Home/Insights/Brands/iDEALProduct Intelligence - 2026 YTD USA

iDEAL

500K+

Products Sold, Jan to Jun 2026

750+

# Offline Stores

$16.17

Avg. Price

4.6

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

iDEAL Market Overview

According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Lowe's, Amazon, Home Depot, and Menards, iDEAL's revenue remained broadly flat, declining just 0.5% over the period while dipping 11.3% month-over-month in the latest reading. IDEAL is an American company founded in 1916 by J. Walter Becker as the Ideal Commutator Dresser Company in Chicago, Illinois, and it remains privately held under family ownership, so no public stock ticker applies. Grips Intelligence data shows revenue is led by lowes.com at 33.2% and Amazon close behind at 32.3%, with homedepot.com contributing 20.8% and menards.com 13.6%. The average product price sat at $17.07 across the full period, though it edged down 1.7% overall even as the most recent month saw a 4.2% uptick to $15.53. Together, these figures point to a stable but softening quarter, with the brand's revenue heavily concentrated in its two largest channels.

Revenue Share by Channel
Data covers Lowe's, Amazon, Home Depot, Menards

iDEAL's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 0% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

iDEAL's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.

Average price

Absolute values in $

Start benchmarking for free

iDEAL's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for iDEAL on Amazon.

Amazon

Categories by revenue share

Distribution in %

iDEAL's channels

REVENUE SHARE

Revenue distribution across tracked channels for iDEAL.

Channels by revenue share

Distribution in %

iDEAL's online vs offline revenue split

BY REVENUE

iDEAL sells 52% online and 48% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

52%

48%

Offline

Online channels

52%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

48%

Lowe's stores
Menards stores

iDEAL's customer ratings

BY REVIEW COUNT

Across 966K ratings on 4 channels, iDEAL averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 966K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for iDEAL

BY REVENUE

Amazon
Amazon
#1Kids Instant Print Camera, 1080P HD Kids Camera Instant Print with 3 Rolls Print Paper & 32GB Card, Ideal Kids Toys Gifts for Boys & Girls Age 3-14 (Black)

$35.74

Price

$116K

Revenue

#2Ideal Pet Products Air Seal Pet Door with Telescoping Frame, Large, 10.25" x 15.75" Flap Size

$82.92

Price

$104K

Revenue

#3Bedside Table Lamp, High-Sensitivity Touch, 3-Level Dimmable Nightstand Lamp with AC Outlet | USB | and USB-C, Ideal Night Stand Lamp for Bedroom, Reading, Living Room(Warm&Wooden)

$31.06

Price

$94K

Revenue

#4Ideal Pet Products Aluminum Pet Patio Door, Adjustable Height 77-5/8" To 80-3/8", 7" x 11.25" Flap Size, White

$126.74

Price

$67K

Revenue

#524-Inch Wall-Mounted Space Heater - Remote Control, LED Display, 3 Oscillation Angles, and 24-Hour Timer, Ideal for Home and Office Use

$99.99

Price

$41K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved