iDEAL

iDEAL Market Overview

According to Grips Intelligence in-store data tracked across Lowe's, Amazon, Home Depot and Menards from January 1 to July 31, 2026, iDEAL — a brand owned by the privately held EPI Company — posted an average product price of $16.59 across the period. Lowe's is the brand's largest revenue contributor at 37.4% share, followed closely by Amazon at 31.4%, while Home Depot and Menards each account for an identical 15.6%. That balance leaves roughly two-thirds of measured revenue concentrated in just two retail partners, a notable dependency risk. Revenue declined 8.3% over the tracked window, though the most recent month showed a 3.3% month-over-month rebound. Pricing moved in the opposite direction, with the average price climbing 24.4% overall to $18.63 in the latest month, a 19.5% monthly jump that suggests mix shift toward higher-ticket items.