GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across four major retailers, iDEAL demonstrates a strong presence in the home improvement channel, with Lowe's commanding the largest revenue share at 42.6%, closely followed by Home Depot at 38.9%. Together, these two retailers account for over 81% of iDEAL's total tracked revenue, while Amazon and Menards split the remainder at 9.5% and 9.0% respectively. The brand's average product price during this period stood at $16.75, reflecting its accessibility across consumer and professional segments. Notably, iDEAL experienced an 18.3% month-over-month revenue increase in the most recent tracked month, signaling positive sales momentum heading into mid-2026. This retailer concentration and recent growth trend suggest iDEAL maintains a firmly established foothold within the competitive home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 30% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for iDEAL on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for iDEAL.
BY REVENUE
iDEAL sells 66% online and 34% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 40% in Dec to 52% in Apr.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 887K ratings on 4 retailers, iDEAL averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 887K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$34.15
Price
$291K
Revenue
$99.99
Price
$131K
Revenue
$35.39
Price
$126K
Revenue
$32.99
Price
$101K
Revenue
