iDEAL

iDEAL Market Overview

Grips Intelligence in-store data covering 1 January to 30 September 2026 across lowes.com, Amazon, menards.com and homedepot.com shows iDEAL — a brand owned by the privately held EPI Company — generating the largest share of its tracked revenue at Lowe's, which accounts for 43.7% of the total. Amazon follows as the second-largest channel at 25.2%, with menards.com at 19.5% and homedepot.com contributing the remaining 11.5%. The average product price across tracked channels sits at $15.42, though pricing has softened notably, declining 13.0% over the measured period to $16.09 in the most recent month. Revenue has faced sustained pressure, falling 21.5% across the period and dipping a further 8.7% month-over-month in the latest reading. The combination of a four-way channel split weighted toward home improvement retail and simultaneous declines in both price and revenue suggests iDEAL is navigating a softer demand environment heading into late 2026.