Home/Insights/Brands/iDEALProduct Intelligence - 2026 YTD USA

iDEAL

700K+

Products Sold, Jan to Jul 2026

1,100+

# Offline Stores

$16.45

Avg. Price

4.6

Avg. Rating

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iDEAL Market Overview

According to Grips Intelligence in-store data tracked across Lowe's, Amazon, Home Depot and Menards from January 1 to July 31, 2026, iDEAL — a brand owned by the privately held EPI Company — posted an average product price of $16.59 across the period. Lowe's is the brand's largest revenue contributor at 37.4% share, followed closely by Amazon at 31.4%, while Home Depot and Menards each account for an identical 15.6%. That balance leaves roughly two-thirds of measured revenue concentrated in just two retail partners, a notable dependency risk. Revenue declined 8.3% over the tracked window, though the most recent month showed a 3.3% month-over-month rebound. Pricing moved in the opposite direction, with the average price climbing 24.4% overall to $18.63 in the latest month, a 19.5% monthly jump that suggests mix shift toward higher-ticket items.

Revenue Share by Channel
Data covers Lowe's, Amazon, Menards, Home Depot

iDEAL's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.

Monthly revenue

Indexed values, 0-100

iDEAL's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 24% from May to Jul.

Average price

Absolute values in $

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iDEAL's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for iDEAL on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

iDEAL's channels

REVENUE SHARE

Revenue distribution across tracked channels for iDEAL.

Channels by revenue share

Distribution in %

iDEAL's online vs offline revenue split

BY REVENUE

iDEAL sells 54% online and 46% offline. Online runs through 3 channels; offline through 2. Online share has moved from 62% in Mar to 60% in Jul.

Revenue by channel

Share of total revenue across all channels

Online

54%

46%

Offline

Online share trend

Mar – Jul

Online channels

54%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

46%

Lowe's stores
Menards stores

iDEAL's customer ratings

BY REVIEW COUNT

Across 1.18M ratings on 4 channels, iDEAL averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 1.18M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for iDEAL

BY REVENUE

Home Depot
Home Depot
#126 ft. L x 14 ft. W x 9 ft. H (1PH-230-Volt)PSB Side Downdraft-B (ASY)

$27,718.75

Price

$194K

Revenue

#210 ft. L x 8 ft. W x 8 ft. H PSB Mixing Room (ASY)-(1PH-115/230V)

$9,342.50

Price

$131K

Revenue

#3Side Down Draft Paint Booth PSB-SDD26B-3PH-230V-AK

$27,460.00

Price

$110K

Revenue

#410 ft. L x 8 ft. W x 8 ft. H iDEALPSB Paint Mixing Room (3PH230/460V)

$9,127.69

Price

$100K

Revenue

#5SureTrace Plus Circuit Tracer, 0-600 Volts AC/DC with Continuity Test

$270.00

Price

$84K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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