GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking four major retailers from January to February 2026, iDEAL generates the majority of its online revenue through homedepot.com, which commands a dominant 55.7% revenue share, followed by lowes.com at 38.3%, making these two home improvement giants responsible for 94% of the brand's tracked online sales. Amazon accounts for just 4.1% of iDEAL's revenue share, suggesting the brand's e-commerce strategy is heavily anchored in specialty retail channels rather than general marketplaces. The brand's average product price sits at $20.42, though pricing has seen notable volatility with a 33.5% overall increase during the tracked period. Notably, iDEAL's revenue grew 18.4% over the observed timeframe, signaling healthy upward sales momentum heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 18% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 34% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for iDEAL on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for iDEAL.
BY REVENUE
