GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 tracks Milwaukee, a brand of Hong Kong-listed Techtronic Industries (HKG: 0669), across three retail channels: homedepot.com, Amazon, and acehardware.com. Distribution is highly concentrated, with homedepot.com accounting for 81.2% of year-to-date revenue, well ahead of Amazon at 9.6% and acehardware.com at 8.7%. The average product price across the tracked period sits at $181.36, placing the brand firmly in the premium tier of its category. Momentum has been mixed in the most recent quarter: revenue rose 13.8% month over month in the latest period, yet remains down 0.5% across the June–August window. Average pricing followed a similar pattern, climbing 4.0% month over month to $176.44 while still trending 1.4% lower over the three-month span.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Milwaukee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Milwaukee.
BY REVENUE
Milwaukee sells 91% online and 9% offline. Online runs through 2 channels; offline through 3.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 47M ratings on 3 channels, Milwaukee averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 47M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$299.00
Price
$1.88M
Revenue
$299.00
Price
$1.3M
Revenue
$1,256.19
Price
$1.13M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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