GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Milwaukee generated a strong performance across Home Depot, Amazon, and Ace Hardware from January to April 2026, with an average product price of $177.00. Home Depot dominates as Milwaukee's leading retail partner, commanding a significant 79.9% share of the brand's total revenue. Amazon and Ace Hardware follow with 11.8% and 7.9% revenue shares respectively, highlighting Milwaukee's concentrated retail distribution strategy. Notably, the brand experienced a 28.7% overall revenue growth during the tracked period, signaling robust consumer demand. Milwaukee's average price also trended upward with a 12.2% increase, suggesting a successful push toward premium product offerings.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 29% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Milwaukee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Milwaukee.
BY REVENUE
