Milwaukee

Milwaukee Market Overview

Grips Intelligence in-store data tracked across Home Depot, Amazon and Ace Hardware from January 1 to July 31, 2026 shows Milwaukee — a brand of Hong Kong-listed Techtronic Industries (HKG: 0669) — concentrating the vast majority of its sales in a single retailer, with homedepot.com accounting for 81% of year-to-date revenue. Amazon and acehardware.com trail well behind at 10% and 8.5% respectively, leaving the brand heavily exposed to shifts in one channel's performance. Revenue softened over the May–July window, falling 12.7% month-over-month in the most recent period and 18.1% across the three-month span. Pricing moved in the same direction, with the average selling price easing 5.1% month-over-month to $170.41 and declining 7.8% overall, against a year-to-date average product price of $180.76. The gap between the period-average and latest price points suggests promotional activity or a mix shift toward lower-priced items rather than pure demand erosion.