Home/Insights/Brands/MilwaukeeProduct Intelligence - 2026 YTD USA

Milwaukee

5M+

Products Sold, Jan to Sep 2026

5,000+

# Offline Stores

$180.46

Avg. Price

4.6

Avg. Rating

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Milwaukee Market Overview

According to Grips Intelligence in-store data tracked across Home Depot, Ace Hardware and Amazon from January 1 to September 30, 2026, Milwaukee — a brand of Techtronic Industries (HKG: 0669) — generates the overwhelming majority of its tracked revenue through a single retail relationship. Home Depot accounts for 81.3% of year-to-date revenue share, leaving Ace Hardware at 9.3% and Amazon at 8.8%, a concentration that leaves performance closely tied to one partner's shelf dynamics. Revenue has softened over the period, declining 6.3% overall and dropping 17.9% month-over-month in the most recent period measured. Pricing has eased alongside volume, with the average product price at $180.45 year-to-date and the latest monthly reading falling 5.9% to $167.88. The combined revenue and price declines suggest promotional pressure rather than purely demand-side weakness across the tracked retail footprint.

Revenue Share by Channel
Data covers Home Depot, Ace Hardware, Amazon

Milwaukee's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 6% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Milwaukee's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.

Average price

Absolute values in $

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Milwaukee's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Milwaukee on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Milwaukee's channels

REVENUE SHARE

Revenue distribution across tracked channels for Milwaukee.

Channels by revenue share

Distribution in %

Milwaukee's online vs offline revenue split

BY REVENUE

Milwaukee sells 90% online and 10% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

90%

10%

Offline

Online channels

90%

HomeDepot.com
Amazon.com

Offline channels

10%

Ace Hardware stores
Lowe's stores
Menards stores

Milwaukee's customer ratings

BY REVIEW COUNT

Across 47M ratings on 3 channels, Milwaukee averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 47M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Milwaukee

BY REVENUE

Ace Hardware
Ace Hardware
#1Milwaukee M18 RedLithium XC5.0 5 Ah Lithium-Ion Battery Pack 1 pc

$169.00

Price

$2.74M

Revenue

#2Milwaukee M18 RedLithium XC 6 Ah Lithium-Ion High Output Battery Pack 2 pc

$299.00

Price

$1.77M

Revenue

#3Milwaukee M18 RedLithium XC 6 Ah Lithium-Ion High Output Battery Pack 2 pc

$299.00

Price

$1.3M

Revenue

#4Milwaukee M18 Forge 48-11-1813 12 Ah Lithium-Ion Redlithium HD Battery 1 pc

$1,256.19

Price

$1.13M

Revenue

#5Milwaukee M18 Forge 48-11-1813 12 Ah Lithium-Ion Redlithium HD Battery 1 pc

$1,195.92

Price

$985K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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