GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Milwaukee generated an average product price of $176.44 across tracked retailers during Q1 2026 (January–March), with revenue growing 14.1% over the period. Home Depot dominated Milwaukee's retail distribution, commanding an 80.0% revenue share, followed by Amazon at 11.5% and Ace Hardware at 8.1%. The brand also saw a notable 9.5% increase in average price over the quarter, signaling strong pricing power or a shift toward higher-value SKUs. Milwaukee's top-selling products at Home Depot were concentrated around its REDLITHIUM FORGE XC 8.0 Ah battery multi-packs, with price points ranging from $449 to $2,099. This heavy retailer concentration and premium pricing trajectory highlight Milwaukee's commanding position in the tool and equipment market heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 14% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Milwaukee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Milwaukee.
BY REVENUE
