GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data, Milwaukee generated the vast majority of its online revenue through homedepot.com, which accounted for a commanding 79.1% revenue share during January–February 2026, followed by Amazon at 12.4% and acehardware.com at 8.2%. The brand's average product price across these three tracked retailers stood at $170.60 during this period. Notably, Milwaukee experienced a significant 23.9% decline in overall revenue across the analyzed timeframe, signaling potential seasonal softness or shifting consumer demand. Average prices also trended downward, falling 2.5% over the period, which may reflect promotional activity or competitive pricing pressure. Milwaukee's heavy reliance on Home Depot as its dominant online sales channel remains a defining characteristic of its digital retail strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 24% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Milwaukee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Milwaukee.
BY REVENUE
