GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, lowes.com and menards.com from January 1 to September 30, 2026 shows Taylor, a brand of Lifetime Brands, Inc. (NASDAQ: LCUT), averaging a product price of $18.31. Amazon dominates the mix at 65.1% of year-to-date revenue, while acehardware.com and lowes.com contribute 17.2% and 14.9% respectively, leaving menards.com a marginal 2.6%. Momentum has weakened materially, with revenue down 38.7% across the tracked period and a further 19.2% month-over-month decline in the most recent reading. Pricing has softened in parallel, with the average selling price falling 10.8% overall to $17.28, a 6.7% drop versus the prior month. Taken together, the Grips Intelligence figures point to a brand facing both volume and price compression, with its performance increasingly concentrated in a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Taylor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Taylor.
BY REVENUE
Taylor sells 81% online and 19% offline. Online runs through 2 channels; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 1.39M ratings on 4 channels, Taylor averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.39M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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