GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Taylor recorded an average product price of $16.86 across five tracked retailers between January and May 2026. Amazon dominated Taylor's revenue share at 58.5%, followed by Ace Hardware at 19.3% and Lowe's at 14.1%, collectively accounting for over 90% of the brand's total revenue. During the March to May 2026 period, Taylor experienced strong momentum with revenue growing 28.8% overall. Average pricing also trended upward, climbing 25.9% over the same period, signaling either a shift toward higher-priced products or strategic price increases. The remaining revenue was split between Menards at 5.7% and Office Depot at 1.7%, indicating a highly concentrated retail distribution footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Taylor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Taylor.
BY REVENUE
Taylor sells 73% online and 27% offline. Online runs through 2 channels; offline through 3. Online share has moved from 65% in Jan to 81% in May.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 1.4M ratings on 5 channels, Taylor averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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