Sylvania

Sylvania Market Overview

According to in-store data from Grips Intelligence, Sylvania generated an average product price of $13.42 across Amazon, Lowe's, and Menards during Q1 2026 (January–March). Menards emerged as the dominant retail channel, capturing 52.7% of Sylvania's revenue share, followed closely by Amazon at 42.2%, while Lowe's trailed significantly at just 3.6%. Notably, Sylvania's average price decreased 6.7% over the quarter, signaling increased pricing pressure or a shift toward lower-priced product assortments. Despite a strong month-over-month revenue growth of 11.1% in the most recent period, overall quarterly revenue declined 7.1%, suggesting inconsistent demand patterns. This combination of falling prices and mixed revenue trends points to a competitive landscape where Sylvania is navigating promotional activity and shifting consumer preferences across key retail partners.