GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Amazon and Lowe's from January 1 to July 31, 2026 shows Sylvania — operated by Ledvance, a subsidiary of Shenzhen-listed MLS Co. (SZSE: 002745) — generating an average product price of $12.36. Distribution is heavily concentrated, with menards.com accounting for 64.4% of year-to-date revenue, Amazon 29.7% and lowes.com just 4.8%. Momentum has softened over the May–July window, with revenue down 7.0% overall despite a 2.3% month-over-month uptick in the most recent period. Average selling price also slipped 4.1% across the same stretch, including a 4.8% month-over-month drop to $11.86, suggesting promotional pressure or a shift toward lower-priced multipacks. The pricing spread across retailers is notable, with baskets ranging from sub-$7 four-packs to $100-plus bulk tube packs, per Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Sylvania on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Sylvania.
BY REVENUE
Sylvania sells 31% online and 69% offline. Online runs through 2 channels; offline through 3.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 1.41M ratings on 3 channels, Sylvania averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.41M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.75
Price
$1.37M
Revenue
$48.75
Price
$597K
Revenue
$32.75
Price
$274K
Revenue
$7.25
Price
$253K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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