GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, Amazon, and Lowe's from January 1 to June 30, 2026, Sylvania's revenue declined 20.5% over the period, with a further 9.1% month-over-month drop in the most recent reading. Menards was overwhelmingly the brand's largest channel at 65.3% of revenue share, followed by Amazon at 29.7% and Lowe's at just 3.9%. The average product price came in at $12.72, though pricing softened 5.0% across the period even as the latest month ticked up 0.7% to $12.45. This combination of concentrated channel dependence and declining revenue underscores a challenging stretch for the brand. All figures are sourced from Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Sylvania on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Sylvania.
BY REVENUE
Sylvania sells 31% online and 69% offline. Online runs through 1 channel; offline through 3.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 1.45M ratings on 3 channels, Sylvania averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.45M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.75
Price
$1.54M
Revenue
$48.75
Price
$657K
Revenue
$32.75
Price
$360K
Revenue
$7.25
Price
$187K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
