GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Home Depot and Lowe's, AFX maintained an average product price of $208.99. Revenue was split nearly evenly between the two retailers, with homedepot.com accounting for 53.1% of year-to-date sales and lowes.com close behind at 46.8%. Momentum softened in the most recent quarter, as revenue fell 4.9% overall and declined 4.5% month over month. Pricing moved in the opposite direction, climbing 2.9% across the period to reach an average of $216.47 in the latest month, a 1.9% monthly increase. The brand's assortment skews premium at the top end, with best-sellers such as the Loretto 6-Light Multi Light Pendant at Lowe's averaging $1,022.33 and Home Depot's Ideal 4 ft. Overbed Fixture at $644.00.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for AFX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFX.
BY REVIEW COUNT
Across 1.96K ratings on 2 channels, AFX averages 4.2★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.2
/ 5
From 1.96K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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