GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, AFX generated an average product price of $217.16 across tracked retailers between January and April 2026. Home Depot dominated as AFX's leading retail partner, capturing 64.7% of the brand's revenue share, while Lowe's accounted for the remaining 35.3%. Notably, AFX experienced strong momentum with overall revenue growing 21.0% during the tracked period. However, the brand's average price saw a decline of 10.5% over the same timeframe, suggesting a shift toward more competitively priced product offerings. AFX's top-priced products at Home Depot, such as the Apex Overbed Fixture line priced at up to $600.00, highlight the brand's presence in the premium segment.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 21% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for AFX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for AFX.
BY REVIEW COUNT
Across 1.27K ratings on 2 retailers, AFX averages 4.2★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.2
/ 5
From 1.27K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$590.00
Price
$279K
Revenue
$308.00
Price
$81K
Revenue