AFX

AFX Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Home Depot and Lowe's, AFX generated revenue growth of 13.3% over the tracked period. Home Depot accounted for the larger share of that revenue at 53.3%, with Lowe's close behind at 46.7%, indicating an unusually balanced split between the two retailers. The brand's average product price landed at $206.79 year to date, climbing 7.4% across the measured window to reach $213.21 in the most recent month, a 0.9% month-over-month increase. That steady pricing lift suggests growth has been driven as much by higher-ticket positioning as by unit movement. Momentum did cool slightly at the end of the period, with revenue easing 0.5% versus the prior month, a signal worth watching as AFX heads into the back half of the year.