GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking homedepot.com and lowes.com from January to February 2026, AFX demonstrated strong momentum with overall revenue growing 27.1% over the observed period. Home Depot dominates as AFX's primary retail channel, commanding 80.3% of total revenue share, while Lowe's accounts for the remaining 19.7%. The brand's average product price sits at $236.35, with average pricing trending upward by 7.3% over the period. This combination of rising prices and robust revenue growth suggests strengthening demand and effective pricing strategy for AFX in the home improvement retail landscape. Notably, AFX's top-listed products at Home Depot carry premium price points reaching up to $590.00, indicating a strong positioning in the higher-end segment.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 27% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for AFX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for AFX.
BY REVENUE
$590.00
Price
$140K
Revenue
$475.00
Price
$51K
Revenue