GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, AFX generated an average product price of $217.16 across tracked retailers between January and April 2026. Home Depot dominated as AFX's leading retail partner, capturing 64.7% of the brand's revenue share, while Lowe's accounted for the remaining 35.3%. Notably, AFX experienced strong momentum with overall revenue growing 21.0% during the tracked period. However, the brand's average price saw a decline of 10.5% over the same timeframe, suggesting a shift toward more competitively priced product offerings. AFX's top-priced products at Home Depot, such as the Apex Overbed Fixture line priced at up to $600.00, highlight the brand's presence in the premium segment.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 21% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for AFX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for AFX.
BY REVENUE
$590.00
Price
$279K
Revenue
$308.00
Price
$81K
Revenue