GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, AFX generated the majority of its revenue through homedepot.com, which accounted for 79.6% of total revenue share between January and March 2026, with lowes.com capturing the remaining 20.4%. During this period, AFX experienced strong momentum with overall revenue growing 14.4% across these two major home improvement retailers. The brand's average product price stood at $235.68, reflecting a 3.1% increase over the tracked quarter. Notably, AFX's top-priced products at Home Depot, such as overbed fixtures, commanded prices up to $600.00, while its Lowe's assortment featured outdoor lighting options ranging from approximately $165 to $521. This revenue growth, combined with rising average prices, suggests AFX is strengthening its market position in the home improvement retail channel heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 14% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for AFX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for AFX.
BY REVENUE
$590.00
Price
$208K
Revenue
$308.00
Price
$81K
Revenue
$475.00
Price
$51K
Revenue