GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 through June 30, 2026 across Home Depot and Lowe's, AFX generated the majority of its in-store revenue at Home Depot, which held a 60.6% revenue share versus 39.3% for Lowe's, as AFX is a privately held company backed by Fulton Capital and Merit Capital Partners. Over the tracked period, AFX's average product price stood at $213.84, while the most recent quarter (April 1 to June 30, 2026) saw the average price slip to $198.68, a 7.5% month-over-month decline. Revenue softened as well, falling 3.0% versus the prior month and 5.3% overall across the reporting window. On a longer view, the average selling price decreased 3.6% since the start of the period, signaling continued pricing pressure across both retail channels. These trends, based on Grips Intelligence data, point to a modest but consistent downshift in both pricing and revenue heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for AFX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFX.
BY REVIEW COUNT
Across 1.79K ratings on 2 channels, AFX averages 4.2★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.2
/ 5
From 1.79K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$590.00
Price
$329K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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