GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across Amazon, Lowe's, and Ace Hardware, Swanson's revenue declined 21.5% over the measured period, with a 20.0% month-over-month drop in the most recent trend window. Amazon dominates the brand's channel mix at 80.8% of revenue share, while lowes.com accounts for 17.7% and acehardware.com trails at just 1.4%. The average product price across the portfolio sits at $14.80, though pricing softened 5.1% over the period and dipped to $14.39 in the most recent month, a 3.5% decline versus the prior month. This combination of falling revenue and easing prices points to demand and pricing pressure heading into the second half of the year. As a privately held company owned by Swander Pace Capital, Swanson does not trade publicly, so no ticker is available.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Swanson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swanson.
BY REVENUE
Swanson sells 82% online and 18% offline. Online runs through 2 channels; offline through 2.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 1.74M ratings on 3 channels, Swanson averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.74M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.11
Price
$270K
Revenue
$18.26
Price
$200K
Revenue
$18.67
Price
$159K
Revenue
$20.15
Price
$123K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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