GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Swanson generated the majority of its tracked revenue through Amazon, which accounted for 83.7% of total revenue share, followed by Lowes.com at 14.9% and AceHardware.com at 1.2%. The brand's average product price during this period stood at $15.00, with a slight overall price increase of 0.4% observed over the tracked months. However, Swanson experienced a 3.1% decline in revenue over the period, signaling potential headwinds in consumer demand or competitive pressure. The brand's heavy reliance on Amazon as its dominant sales channel highlights both an opportunity and a risk, as diversification across other retailers remains limited. These insights, sourced from Grips Intelligence, suggest Swanson may benefit from expanding its retail footprint to stabilize revenue performance across channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Swanson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Swanson.
BY REVENUE
Swanson sells 84% online and 16% offline. Online runs through 1 retailer; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 1.74M ratings on 3 retailers, Swanson averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 1.74M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$17.86
Price
$263K
Revenue
$17.64
Price
$237K
Revenue
$18.67
Price
$159K
Revenue
