GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, lowes.com, and acehardware.com, Swanson — a brand of The Campbell's Company (NASDAQ: CPB) — maintained an average product price of $14.57. Amazon dominates the brand's tracked revenue with a 77.7% share, while lowes.com accounts for a substantial 20.7% and acehardware.com contributes the remaining 1.5%. Revenue has climbed 10.8% over the tracked period, with the most recent month adding another 1.3% of growth. Pricing has trended upward as well, rising 6.6% overall to a recent average of $15.23, despite a slight 0.6% month-over-month dip. The combination of rising prices and expanding revenue suggests Swanson is growing without discounting, a notable signal in a highly competitive retail environment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Swanson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swanson.
BY REVENUE
Swanson sells 81% online and 19% offline. Online runs through 2 channels; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 1.47M ratings on 3 channels, Swanson averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.47M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.27
Price
$230K
Revenue
$19.54
Price
$201K
Revenue
$20.29
Price
$173K
Revenue
$22.77
Price
$103K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
