GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 tracks Dasco Pro, a brand of the family-owned MARSHALLTOWN Company, across four retail channels: acehardware.com, homedepot.com, lowes.com and Amazon. Ace Hardware dominates the brand's revenue mix at 57.7% of year-to-date sales, with Home Depot accounting for a further 33.6%, meaning the two banners together drive more than 91% of tracked revenue. Lowe's and Amazon remain marginal by comparison, at 6.4% and 2.3% respectively, leaving the brand heavily concentrated in its two lead accounts. Average selling price sits at $14.58 for the period, and while the most recent month ticked up 0.8% to $14.75, pricing is down 1.5% across the measured window. Revenue momentum has been modest but positive, growing 11.8% month over month in the latest period and 1.1% overall during the June 1 to August 31, 2026 timeseries.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dasco Pro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dasco Pro.
BY REVENUE
Dasco Pro sells 41% online and 59% offline. Online runs through 3 channels; offline through 2.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 23K ratings on 4 channels, Dasco Pro averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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