According to Grips Intelligence in-store data tracking Empire (a division of Milwaukee Tool, owned by Techtronic Industries (HKEX: 0669)) from January 1 to June 30, 2026 across Home Depot, Amazon, Ace Hardware, and Lowe's, the brand posted robust growth, with revenue climbing 18.2% over the period and rising 17.4% month-over-month in the latest reading. Home Depot dominated the channel mix, accounting for 59.0% of year-to-date revenue, followed by Amazon at 29.7%, with Ace Hardware (6.2%) and Lowe's (5.0%) rounding out the remainder. The average product price reached $33.48, reflecting a 2.5% increase over the tracked window and a 3.3% month-over-month uptick to $32.73 in the most recent period. These figures point to healthy momentum driven by both pricing gains and volume growth. Empire's strong concentration at Home Depot underscores the retailer's importance as the brand's primary offline sales driver.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Empire on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Empire.
BY REVENUE
Empire sells 94% online and 6% offline. Online runs through 3 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 486K ratings on 4 channels, Empire averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 486K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$248.45
Price
$27K
Revenue
$183.21
Price
$18K
Revenue
$247.70
Price
$16K
Revenue
$190.27
Price
$9.1K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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