GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Empire generated the majority of its revenue through homedepot.com, which accounted for 52.7% of total revenue share between January and May 2026, followed by Amazon at 38.2%, across four tracked retailers. The brand's average product price stood at $34.14, though this figure saw a notable 4.6% increase over the March to May 2026 period, suggesting a shift toward higher-priced SKUs or strategic price adjustments. Despite rising prices, Empire experienced a 3.2% decline in overall revenue during the same timeframe, indicating that higher price points may be impacting purchase volume. Ace Hardware and Lowe's captured a combined 9.1% of revenue share, representing a significantly smaller but still relevant portion of Empire's retail distribution footprint. These trends suggest Empire maintains a strong Home Depot-centric distribution strategy while navigating a period of softening demand across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Empire on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Empire.
BY REVENUE
Empire sells 94% online and 6% offline. Online runs through 3 retailers; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 417K ratings on 4 retailers, Empire averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 417K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$267.35
Price
$19K
Revenue
$174.87
Price
$15K
Revenue
$231.62
Price
$10K
Revenue
