GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Alpha Fry demonstrates a highly concentrated retail footprint, with Ace Hardware commanding 89.7% of revenue share compared to Lowe's at just 10.3%. The brand maintains an average product price of $21.67 across tracked retailers. Over the most recent three-month period, Alpha Fry experienced a 4.0% decline in overall revenue, signaling a modest downward trend in sales momentum. Despite this revenue softening, average pricing showed resilience, climbing 2.8% over the same period, suggesting the brand has maintained its pricing power even amid declining volume.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Alpha Fry on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Alpha Fry.
BY REVENUE
Alpha Fry sells 10% online and 90% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 1% in Jan to 20% in May.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVENUE
$30.48
Price
$253K
Revenue
$45.55
Price
$66K
Revenue