Alpha Fry

Alpha Fry Market Overview

According to Grips Intelligence in-store data tracked across Ace Hardware and Lowe's from January 1 to June 30, 2026, Alpha Fry's offline retail revenue grew 15.3% over the period, with the most recent tracked month up 8.8% versus the prior month, while its average product price held steady at $21.83 with only a 0.7% increase. Ace Hardware dominated the brand's brick-and-mortar footprint with an 85.5% revenue share, leaving Lowe's with the remaining 14.5%. Alpha Fry is a brand under specialty chemicals company Element Solutions Inc (NYSE: ESI), positioning it within a larger publicly traded portfolio. Among individual SKUs, higher-priced lead-free and silver-bearing alloy kits anchored the top of the assortment, with items ranging up to roughly $46 in average price at Ace Hardware. Overall, Grips Intelligence data points to a brand gaining momentum in physical retail while maintaining consistent pricing across its two tracked channels.