Alpha Fry

Alpha Fry Market Overview

According to Grips Intelligence in-store data tracked from January 1 through September 30, 2026 across Ace Hardware and Lowe's, Alpha Fry — a brand under Element Solutions Inc (NYSE: ESI) — generates the overwhelming majority of its revenue through a single retailer, with acehardware.com accounting for 81.5% of sales versus 18.1% at lowes.com. Revenue momentum has softened notably, falling 22.5% across the tracked period and declining a further 5.6% month over month in the most recent reading. Pricing, by contrast, has held steady, with the average price edging up 1.0% overall to roughly $22.35 despite a slight 0.8% monthly dip. The brand's overall average price point sits at $22.28, though top-selling items span a wide range from under $14 to nearly $50. The combination of resilient pricing and contracting revenue suggests volume, rather than discounting, is driving the recent decline.