GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Amazon, menards.com and Newegg from January 1 to September 30, 2026 shows Stealth Cam, a brand under privately held GSM Outdoors, generating 85.2% of year-to-date revenue on Amazon, with menards.com contributing 10.8% and Newegg a further 3.4%. That concentration leaves the brand's performance closely tied to a single marketplace, though the smaller retail channels provide modest diversification. Revenue momentum has been strong, growing 109.0% across the tracked period and rising 45.5% month over month in the most recent reading. Average selling price has held steady near $60.43, edging up 2.4% overall even as the latest month slipped 1.1% to $61.67. The pairing of rapid revenue expansion with stable pricing suggests volume growth, rather than discounting or premiumization, is driving the trend.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 109% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Stealth Cam on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Stealth Cam.
BY REVENUE
Stealth Cam sells 90% online and 10% offline. Online runs through 2 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 52K ratings on 3 channels, Stealth Cam averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$85.15
Price
$115K
Revenue
$59.93
Price
$91K
Revenue
$47.48
Price
$91K
Revenue
$27.06
Price
$68K
Revenue
$118.92
Price
$52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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