GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Starplast generated the vast majority of its revenue through menards.com, which accounted for 96.5% of total revenue share between January and April 2026, followed by Amazon at 2.3% and acehardware.com at 1.1%. The brand's average product price stood at $4.91, positioning it in the affordable segment of its market. Notably, Starplast experienced a 16.1% overall decrease in average price during the tracked period, suggesting possible discounting strategies or a shift in product mix. Revenue also saw a decline of 7.2% over the same timeframe, indicating a softening demand trend worth monitoring. With such heavy concentration on a single retailer, Starplast's distribution strategy presents both a strength in channel partnership and a potential vulnerability in market reach.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Starplast on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Starplast.
BY REVENUE
