GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, John Sterling recorded an average product price of $6.67 across tracked retailers between January and May 2026, with its revenue heavily concentrated at Menards, which accounted for 88.4% of total revenue share. Ace Hardware and Lowe's trailed significantly, contributing just 9.0% and 2.6% of revenue share respectively, highlighting the brand's strong dependence on a single retail partner. During the tracked period, John Sterling experienced a notable 33.0% decline in overall revenue, suggesting potential headwinds in consumer demand or distribution challenges. Despite the revenue downturn, the brand's average price rose 10.9% over the same period, indicating a possible shift toward higher-priced SKUs or pricing adjustments across its product lineup. These trends point to a brand navigating a complex retail landscape where pricing resilience contrasts with softening sales volume.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for John Sterling on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for John Sterling.
BY REVENUE
$22.88
Price
$95K
Revenue