GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January and May 2026 across Menards and Ace Hardware, MaxIt demonstrates a highly concentrated retail footprint with Menards commanding 98.9% of the brand's total revenue share. The brand's average product price sits at $36.90, reflecting relative price stability with only a 0.4% increase over the tracked period. However, MaxIt has experienced a notable revenue decline of 21.8% during the observed timeframe, signaling potential challenges in maintaining sales momentum. Ace Hardware accounts for just 1.1% of MaxIt's revenue share, suggesting significant room for retail distribution expansion. These insights point to a brand heavily reliant on a single retail partner while navigating a period of declining revenue performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for MaxIt on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for MaxIt.