MaxIt

MaxIt Market Overview

According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Menards and Ace Hardware, MaxIt maintains an average product price of $36.25. Channel concentration is the defining feature of the brand's footprint, with menards.com accounting for 98.8% of year-to-date revenue and acehardware.com contributing just 1.2%. Over the July to September 2026 window, revenue grew 7.0% overall, though momentum cooled late in the period as the most recent month fell 16.7% against the prior month. Pricing moved in the opposite direction at the close of the quarter, with the average price rising 5.6% month over month to $36.79 despite a 2.2% decline across the full timeseries. That combination of softening volume and firming shelf prices suggests MaxIt's near-term performance remains closely tied to the health of its dominant Menards channel.