GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across menards.com and acehardware.com, MaxIt commanded an average product price of $36.79 during the period. Grips Intelligence data shows that the brand's in-store sales are heavily concentrated, with Menards accounting for 98.9% of revenue share versus just 1.1% for Ace Hardware. Over the tracked timeseries period of April 1 to June 30, 2026, MaxIt's revenue declined 16.4%, including an 8.6% month-over-month drop. Despite the softening revenue, average selling price moved in the opposite direction, edging up 1.2% overall and rising 4.1% month-over-month to $37.18. These divergent trends suggest pricing resilience even as unit demand across MaxIt's retail footprint cooled.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for MaxIt on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MaxIt.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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