GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards and Home Depot from January 1 to August 31, 2026, Muscle Rack's revenue grew 16.3% over the period, with the most recent month adding another 1.8% month-over-month. Distribution is heavily concentrated, as Menards accounts for 93.4% of year-to-date revenue while Home Depot contributes just 6.3%. The average product price sits at $87.05, though pricing has softened 3.1% across the tracked window to $83.99 in the latest month. That combination of rising revenue against a declining average price points to volume-led growth rather than premiumization. Assortment breadth remains a factor at Home Depot, where tracked items range from a $64.99 welded shelving frame to a $405.16 pre-assembled steel storage cabinet.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Muscle Rack on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Muscle Rack.
BY REVENUE
Muscle Rack sells 7% online and 93% offline. Online runs through 2 channels; offline through 1.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 66K ratings on 2 channels, Muscle Rack averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 66K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$97.30
Price
$50K
Revenue
$64.99
Price
$33K
Revenue
$405.16
Price
$31K
Revenue
$169.00
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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