GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards and Home Depot, Muscle Rack demonstrates a highly concentrated retail footprint, with Menards commanding 89.8% of the brand's revenue share compared to Home Depot's modest 9.9%. The brand's average product price sits at $93.98, though pricing has seen a notable 5.6% increase over the tracked period, suggesting a shift toward higher-value SKUs or strategic price adjustments. Despite this pricing uplift, Muscle Rack's overall revenue has declined 32.7% over the timeseries window from March to May 2026, indicating potential demand softening or seasonal headwinds. At Home Depot, the brand's product lineup spans a wide price range from approximately $95 to over $508, highlighting diversification across budget and premium storage segments. This combination of rising prices and falling revenue may signal an opportunity for Muscle Rack to reassess its pricing and distribution strategy heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Muscle Rack on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Muscle Rack.
BY REVENUE
Muscle Rack sells 10% online and 90% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 16% in Jan to 12% in May.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 91K ratings on 2 retailers, Muscle Rack averages 4.2★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.2
/ 5
From 91K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$169.00
Price
$54K
Revenue
$508.30
Price
$41K
Revenue
$169.78
Price
$39K
Revenue