Muscle Rack

Muscle Rack Market Overview

According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Menards and Home Depot, Muscle Rack's revenue grew a modest 2.8% over the period while carrying an average product price of $91.55. The brand's in-store sales are heavily concentrated at Menards, which accounts for 90.9% of revenue, with Home Depot contributing the remaining 8.9%. Momentum accelerated in the most recent quarter, with revenue climbing 26.0% versus the prior month even as the average price eased to $86.65, down 3.7% month-over-month. Over the full data window, the average price declined 5.3%, suggesting sharper pricing may be helping drive that late-period volume lift. Overall, Grips Intelligence data points to a channel-dependent brand leaning on Menards while sacrificing some price to sustain top-line growth heading into the second half of 2026.