Muscle Rack

Muscle Rack Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Menards and Home Depot, Muscle Rack's retail footprint is heavily concentrated, with menards.com accounting for 93.7% of year-to-date revenue versus just 6.0% at homedepot.com. The brand's average product price sits at $85.64 across tracked channels, though pricing has stayed remarkably stable, edging up only 0.2% over the measured period. Momentum through the July–September window was positive, with revenue climbing 7.2% overall and 5.3% in the most recent month-over-month comparison. That growth came alongside a slight pricing dip to an $83.41 average, down 0.7% sequentially, suggesting volume rather than price is driving gains. The near-total reliance on a single retail partner remains the defining structural risk in the brand's current distribution profile.