Muscle Rack

Muscle Rack Market Overview

According to in-store data from Grips Intelligence covering January to April 2026, Muscle Rack demonstrates a highly concentrated retail distribution, with Menards commanding a dominant 90.1% revenue share compared to Home Depot's 9.6% across tracked retailers. The brand maintains an average product price of $94.78, though pricing has seen a 5.4% overall decrease during the tracked period. Notably, Muscle Rack experienced a 17.6% month-over-month revenue decline in the most recent month, contributing to an overall 2.8% revenue drop since the beginning of the tracked timeseries. Despite the downward revenue trend, average pricing showed short-term resilience with a 7.3% month-over-month increase in the latest period. This pricing and distribution data suggests Muscle Rack's market performance is heavily tied to its Menards partnership, making retailer-level strategy a critical factor in the brand's trajectory.