GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, acehardware.com, and homedepot.com from January to February 2026, Solo Stove maintains a strong average product price of $256.08, positioning it firmly in the premium outdoor segment. Amazon dominates as the brand's primary sales channel, commanding an overwhelming 91.1% of total revenue share, with Ace Hardware trailing at 7.0% and Home Depot at just 1.7%. The brand experienced a notable revenue decline of 66.7% over the tracked period, likely reflecting post-holiday seasonal demand shifts typical for outdoor lifestyle brands. Solo Stove's top-performing SKUs on Amazon, such as the Bonfire 2.0 Bundle and the Yukon 2.0, are priced between $349.99 and $499.99, underscoring the brand's premium pricing strategy. Marketers competing in this space should note Solo Stove's heavy reliance on Amazon as a distribution channel, which presents both an opportunity and a vulnerability in its overall e-commerce strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 67% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Solo Stove on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Solo Stove.
