GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Home Depot, and Best Buy, Shokz maintained an average product price of $160.71. Amazon dominated as the brand's primary retail channel, capturing 84.3% of total revenue share during the period. The brand experienced a modest average price increase of 3.4% over the tracked months, signaling a steady premium positioning strategy. Notably, Home Depot emerged as an unexpected secondary retailer for Shokz with an 8.4% revenue share, edging out Best Buy at 7.2%. Despite this strong retailer diversification, overall revenue saw a slight decline of 1.7% across the reporting period.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Shokz on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Shokz.
BY REVENUE
Shokz sells 93% online and 7% offline. Online runs through 2 retailers; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 2.63M ratings on 3 retailers, Shokz averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 2.63M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$179.95
Price
$9M
Revenue
$179.95
Price
$3.76M
Revenue
$199.95
Price
$3.46M
Revenue
$129.95
Price
$3.16M
Revenue
