GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, Best Buy, and Home Depot, Shokz posted an average product price of $159.21. Amazon dominates the brand's channel mix at 87.6% of revenue, leaving Best Buy at 7.6% and homedepot.com at just 4.1%. Momentum has softened recently, with revenue down 22.1% over the tracked trend window and a further 10.1% decline in the most recent month. Pricing, by contrast, has held firm, edging up 1.3% month-over-month to $161.17 and finishing 0.3% higher overall. The combination of resilient pricing against falling revenue points to volume pressure rather than discounting as the primary driver of the decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Shokz on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Shokz.
BY REVENUE
Shokz sells 92% online and 8% offline. Online runs through 2 channels; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 3.32M ratings on 3 channels, Shokz averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.32M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$175.92
Price
$12M
Revenue
$175.30
Price
$5M
Revenue
$194.51
Price
$2.92M
Revenue
$249.95
Price
$2.1M
Revenue
$191.36
Price
$1.69M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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