GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Home Depot and Menards, SimTek — a brand under Oldcastle APG's Barrette Outdoor Living unit, part of CRH plc (NYSE: CRH) — commanded an average product price of $134.30. Home Depot accounted for the clear majority of tracked revenue at 62.5%, with Menards contributing the remaining 37.5%. Momentum softened over the summer window, with revenue down 17.8% across the June–August period. Pricing also drifted lower, easing 1.8% overall and falling 10.0% month over month to $133.10. The combination of a double-digit revenue decline and a concurrent price rollback suggests promotional pressure rather than premiumization is shaping SimTek's current retail trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SimTek on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SimTek.
BY REVENUE
SimTek sells 62% online and 38% offline. Online runs through 1 channel; offline through 1.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 5.1K ratings on 2 channels, SimTek averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 5.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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