GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, SimTek generated revenue across two major home improvement retailers between January and May 2026, with homedepot.com commanding a dominant 63.7% revenue share compared to menards.com at 36.3%. The brand's average product price during this period stood at $134.71, reflecting a modest 2.5% decrease in average pricing over the tracked timeframe. Notably, SimTek experienced impressive overall revenue growth of 280.4% across the measured period, signaling strong demand momentum. However, the most recent month showed a 6.7% revenue dip compared to the prior month, suggesting some short-term cooling after rapid expansion. SimTek's premium product offerings at Menards reach price points as high as $622.99, indicating a wide pricing range within the brand's portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 280% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SimTek on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SimTek.
BY REVENUE
SimTek sells 64% online and 36% offline. Online runs through 1 channel; offline through 1. Online share has moved from 96% in Jan to 88% in May.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 4.4K ratings on 2 channels, SimTek averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 4.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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