GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot and Menards from January 1 to September 30, 2026 shows SimTek — a brand under Oldcastle APG's Barrette Outdoor Living unit, part of CRH plc (NYSE: CRH) — concentrating the bulk of its sales in a single retail partner. Home Depot accounted for 66.3% of year-to-date revenue, while Menards contributed the remaining 33.7%, leaving the brand's performance closely tied to one account. The average product price landed at $134.44 across the tracked period, positioning SimTek in the mid-to-upper tier of its shelf set. Pricing momentum has been upward, with the most recent month's average rising 20.4% to $160.19 and the overall average climbing 8.4% since the start of the timeseries window. That increase coincided with a 53.7% month-over-month revenue decline, suggesting the price gains have come at the cost of unit velocity heading into the fourth quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 51% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for SimTek on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SimTek.
BY REVENUE
SimTek sells 77% online and 23% offline. Online runs through 1 channel; offline through 1. Online share has moved from 88% in May to 91% in Sep.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 4.81K ratings on 2 channels, SimTek averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 4.81K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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