GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Menards, and Lowe's from January 1 to August 31, 2026 shows Shape Products, a division of privately held AmeriLux International, commanding an average product price of $63.17. Home Depot dominates the brand's retail footprint with 74.8% of year-to-date revenue share, more than four times the 15.9% contributed by Menards. Lowe's rounds out the mix at 9.3%, leaving the brand heavily concentrated in a single account. Momentum softened over the June–August window, with revenue down 12.0% across the period and slipping a further 3.0% month over month in the latest reading. Pricing moved in the opposite direction, rising 1.5% overall despite a 1.9% monthly dip to $49.66, suggesting volume rather than price is driving the revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Shape Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Shape Products.
BY REVENUE
Shape Products sells 76% online and 24% offline. Online runs through 2 channels; offline through 2.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 58K ratings on 3 channels, Shape Products averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,839.00
Price
$576K
Revenue
$2,285.94
Price
$418K
Revenue
$2,508.00
Price
$339K
Revenue
$2,581.00
Price
$320K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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