GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Menards, and Lowe's from January 1 to September 30, 2026, Shape Products — a division of privately held AmeriLux International — shows a clearly concentrated retail footprint. Home Depot alone accounts for 67.1% of year-to-date revenue, with Menards contributing 20.7% and Lowe's trailing at 12.2%. The brand's average selling price sits at $49.89 across the full period, though the most recent month reached $55.12, an 11.0% month-over-month increase and an 8.9% gain over the tracked window. Revenue momentum has followed a similar path, rising 7.7% month over month and 4.5% across the period overall. Taken together, the data points to a brand gaining pricing power while remaining heavily dependent on a single dominant retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Shape Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Shape Products.
BY REVENUE
Shape Products sells 69% online and 31% offline. Online runs through 2 channels; offline through 2.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 55K ratings on 3 channels, Shape Products averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 55K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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