GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Home Depot and Lowe's, Velux generated 11.6% revenue growth over the period, with the most recent month jumping 39.0% against the prior month. Home Depot dominates the brand's distribution, accounting for 92.0% of year-to-date revenue, while Lowe's contributes the remaining 7.7%. The average product price sits at $516.79, placing Velux firmly in the premium tier of its retail shelf space. Pricing has edged up 0.8% overall, though the latest month saw a sharper 15.1% increase to $572.79, suggesting a shift toward higher-value configurations. The brand, part of the privately held VKR Holding group, shows a top-product range spanning roughly $510 to $2,139, underscoring how mix changes can swing monthly averages.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Velux on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Velux.
BY REVENUE
Velux sells 92% online and 8% offline. Online runs through 1 channel; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 345K ratings on 2 channels, Velux averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 345K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$510.45
Price
$340K
Revenue
$2,139.15
Price
$336K
Revenue
$1,037.78
Price
$212K
Revenue
$645.52
Price
$180K
Revenue
$1,041.33
Price
$129K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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