GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to August 31, 2026, Velux carries an average product price of $492.73, positioning it firmly in the premium tier of its category. Home Depot dominates the brand's offline footprint with 91.2% of year-to-date revenue, leaving Lowe's with a comparatively modest 8.4% share. Revenue softened over the summer months, falling 19.8% month-over-month in the most recent period and closing down 2.9% across the June-to-August timeseries window. Average selling prices told a more resilient story, rising 2.0% over the same stretch to $497.74 despite a 12.4% monthly dip. The brand, part of the privately held VKR Holding group, sees its top-selling assortment span a wide price range, from roughly $515 to more than $2,100 per unit at Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Velux on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Velux.
BY REVENUE
Velux sells 92% online and 8% offline. Online runs through 1 channel; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 318K ratings on 2 channels, Velux averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 318K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$515.21
Price
$318K
Revenue
$2,106.69
Price
$225K
Revenue
$1,036.67
Price
$209K
Revenue
$648.19
Price
$161K
Revenue
$2,033.27
Price
$110K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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