Velux

Velux Market Overview

According to Grips Intelligence data tracking major US home improvement retailers from January to February 2026, Velux demonstrates a strongly consolidated retail strategy with Home Depot commanding 94.9% of the brand's revenue share, while Lowes.com accounts for just 4.9%. The brand's average product price sits at $481.77, reflecting its positioning in the premium segment of the market. Notably, Velux experienced robust momentum during this period, with revenue growing 22.3% and average price increasing 24.8%, signaling strong consumer demand and a possible shift toward higher-value product purchases. Top-selling Velux products at Home Depot range from approximately $510 to over $2,000, illustrating the brand's wide price spectrum across its lineup. This combination of rising revenue, increasing average prices, and heavy reliance on a single dominant retail partner makes Velux a compelling brand to watch in the home improvement e-commerce space.