GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to July 31, 2026, Velux commands an average product price of $489.88 across its assortment. Distribution is heavily concentrated, with homedepot.com accounting for 91.2% of year-to-date revenue versus just 8.4% at lowes.com. Momentum has been strong through the summer, as revenue climbed 21.0% month over month and rose 15.0% overall across the May–July window. Pricing followed a similar trajectory, with the average price increasing 16.4% in the latest month to $568.00 and 15.7% over the tracked period, pointing to a mix shift toward higher-ticket items. That premium tilt is visible at Home Depot, where top-selling SKUs range from roughly $516 to more than $2,110.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Velux on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Velux.
BY REVENUE
Velux sells 92% online and 8% offline. Online runs through 1 channel; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 312K ratings on 2 channels, Velux averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 312K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$515.45
Price
$279K
Revenue
$648.18
Price
$187K
Revenue
$1,037.43
Price
$161K
Revenue
$2,110.98
Price
$148K
Revenue
$2,002.81
Price
$138K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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