GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across homedepot.com and Amazon shows Atlantic generating an average product price of $64.25 between January 1 and September 30, 2026. Distribution is heavily concentrated, with homedepot.com accounting for 72.1% of year-to-date revenue and Amazon contributing the remaining 27.9%. Revenue has grown 7.0% over the tracked period, though momentum cooled in the most recent month with a 10.5% month-over-month decline. Pricing followed a similar pattern, dipping 16.5% month-over-month to $48.89, while the overall average price held nearly flat at a 0.7% decrease. Taken together, the Grips Intelligence figures point to a brand with stable long-run pricing but increasing reliance on a single dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Atlantic on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Atlantic.
BY REVIEW COUNT
Across 382K ratings on 2 channels, Atlantic averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 382K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.75
Price
$73K
Revenue
$16.79
Price
$41K
Revenue
$12.89
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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