GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026 across three major retailers, Atlantic maintained an average product price of $95.09. The brand's offline revenue was heavily concentrated at Home Depot, which commanded a dominant 57.9% revenue share, followed by Lowe's at 26.4% and Amazon at 15.6%. Notably, Atlantic's average price experienced a significant decline of 46.2% over the tracked period, suggesting aggressive promotional activity or a shift in product mix. Despite this pricing pressure, the brand demonstrated resilience with a 32.9% month-over-month revenue surge in the most recent period. Overall, Atlantic's distribution strategy remains firmly anchored in the home improvement channel, with Home Depot and Lowe's together accounting for over 84% of total revenue.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 46% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Atlantic on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Atlantic.
BY REVIEW COUNT
Across 389K ratings on 3 retailers, Atlantic averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 389K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$13.90
Price
$57K
Revenue
$17.90
Price
$34K
Revenue
$17.93
Price
$23K
Revenue
