Atlantic

Atlantic Market Overview

Grips Intelligence in-store data tracked Atlantic across Home Depot, Amazon and Lowe's from January 1 to August 31, 2026, showing a brand heavily weighted toward a single retail partner. Home Depot accounted for 66.2% of year-to-date revenue, with Amazon contributing 28.6% and Lowe's just 5.2%, leaving distribution concentration as the defining feature of Atlantic's footprint. The brand's average product price sat at $61.70 for the period, though the most recent month tracked lower at $51.36 after an 8.8% decline across the window. Momentum turned positive late in the period, with revenue up 19.5% month over month and average price rebounding 17.4%, even as overall revenue finished down 12.5%. That combination of a softer full-period trend and a sharp recent uptick suggests Atlantic's near-term trajectory hinges on whether the Home Depot channel can sustain its summer recovery.