Atlantic

Atlantic Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across major retailers including Home Depot, Lowe's, and Amazon, Atlantic maintains a strong retail presence with an average product price of $139.74. Home Depot dominates as Atlantic's leading retail partner, commanding 57.0% of the brand's revenue share, followed by Lowe's at 34.0% and Amazon at 9.1%. Notably, the brand's average price experienced a significant decline of 56.9% over the tracked period, suggesting aggressive promotional activity or a shift in product mix. Atlantic's overall revenue also saw a considerable drop of 36.8% during this window, indicating potential seasonal softening or increased competitive pressure. These trends highlight the importance of monitoring Atlantic's pricing strategy and retail distribution as the brand navigates a challenging market landscape.