Atlantic

Atlantic Market Overview

According to Grips Intelligence data tracking performance across Amazon, homedepot.com, and lowes.com from January to February 2026, Atlantic demonstrated strong momentum with a 10.0% overall revenue growth during the period. The brand's average product price saw a significant 62.9% increase, reaching $189.82 by the end of the period, signaling a notable shift toward higher-value offerings. Home Depot dominated as Atlantic's leading retail channel, commanding 59.9% of total revenue share, followed by Lowe's at 33.9%, while Amazon accounted for just 6.3%. This heavy concentration in home improvement retailers, with over 93% of revenue flowing through Home Depot and Lowe's combined, highlights Atlantic's strong positioning in the home improvement retail ecosystem. The brand's average product price of $167.38 across all channels reflects a mid-range pricing strategy within its competitive landscape.