Atlantic

Atlantic Market Overview

Grips Intelligence in-store data tracked across homedepot.com, Amazon and lowes.com from January 1 to July 31, 2026 shows Atlantic, a brand of privately held Travelpro Products, generating an average product price of $73.36 across the period. Home Depot dominates the mix at 60.9% of year-to-date revenue, followed by Amazon at 23.1% and Lowe's at 16.0%. Momentum has weakened over the May–July timeseries window, with revenue down 32.7% overall and falling 26.3% in the most recent month alone. Average selling price has slid even faster, dropping 36.0% across the period to $44.52, a 24.7% month-over-month decline. The combination of shrinking revenue and steep price erosion points to heavier promotional activity or a shift toward lower-priced assortments at the brand's retail partners.