GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across menards.com, Amazon, homedepot.com and lowes.com from January 1 to August 31, 2026 shows Sentinel — owned in the U.S. by Merck Animal Health, a division of Merck & Co. (NYSE: MRK) — holding a notably balanced retail footprint. Menards.com accounts for 48.0% of year-to-date revenue, with Amazon close behind at 47.1%, making the brand effectively a two-channel story. The remaining exposure is thin, with homedepot.com at 3.3% and lowes.com at just 1.6% of revenue. Revenue momentum has been positive, rising 8.4% over the June–August tracked window and adding a further 1.4% in the most recent month. Pricing has held steady around an average of $21.75, up 1.1% across the period despite a 2.5% month-over-month dip to $22.14.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sentinel on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Sentinel.
BY REVENUE
Sentinel sells 38% online and 62% offline. Online runs through 3 channels; offline through 1. Online share has moved from 14% in Apr to 37% in Aug.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 1.25K ratings on 4 channels, Sentinel averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 1.25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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