GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Amazon, Home Depot, and Lowe's from January 1, 2026 through September 30, 2026 shows Sentinel concentrating the bulk of its sales in a single retail relationship. Menards.com accounts for 59.6% of year-to-date revenue, with Amazon contributing 35.2% and Home Depot and Lowe's trailing far behind at 3.6% and 1.6% respectively. The brand, owned in the U.S. by Merck Animal Health, a division of Merck & Co. (NYSE: MRK), has seen revenue decline 10.3% over the tracked period, including an 8.1% month-over-month drop in the most recent period. Pricing has softened in parallel, with the average product price settling at $18.97 after a 4.3% decrease, despite a modest 1.1% uptick in the latest month to $19.00. The combination of a narrow channel base and simultaneous pressure on both volume and price points to a brand with limited diversification to cushion further softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Sentinel on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Sentinel.
BY REVENUE
Sentinel sells 40% online and 60% offline. Online runs through 3 channels; offline through 1.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 1.47K ratings on 4 channels, Sentinel averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 1.47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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