GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Sentinel generated revenue across four major retailers — Menards, Amazon, Home Depot, and Lowe's — between January and April 2026, with an average product price of $20.03. Menards dominated Sentinel's retail distribution, capturing 57.1% of total revenue share, followed by Amazon at 38.2%, making these two retailers responsible for over 95% of the brand's sales. Notably, Sentinel experienced strong momentum during this period, with overall revenue growing 59.7% alongside a 23.0% increase in average pricing. This simultaneous rise in both revenue and price suggests strengthening demand and potential premiumization of Sentinel's product portfolio. The brand's concentrated retailer strategy, with minimal presence at Home Depot (3.1%) and Lowe's (1.6%), indicates a focused distribution approach within the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 60% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 23% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Sentinel on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Sentinel.
