GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, Amazon, Home Depot, and Lowe's from January 1 to June 30, 2026, Sentinel's revenue declined 16.2% over the period, signaling softening demand across its retail footprint. Menards.com led distribution with a 53.2% revenue share, while Amazon followed closely at 42.2%, together accounting for over 95% of the brand's tracked sales. Home Depot and Lowe's contributed marginally at 2.9% and 1.7% respectively, underscoring a heavy reliance on just two channels. The average product price held at $20.57, though pricing softened 3.1% over the period, reflecting modest downward pressure. These Grips Intelligence figures point to concentration risk and a demand slowdown that warrant close monitoring in the coming quarters.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Sentinel on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Sentinel.
BY REVENUE
Sentinel sells 48% online and 52% offline. Online runs through 3 channels; offline through 1. Online share has moved from 36% in Feb to 53% in Jun.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 1.89K ratings on 4 channels, Sentinel averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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