Future Foam

Future Foam Market Overview

Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Home Depot and Menards shows Future Foam, a family-owned brand headquartered in Council Bluffs, Iowa, concentrating the vast majority of its retail sales in a single channel. Home Depot accounts for 87.8% of year-to-date revenue, while Menards contributes the remaining 12.2%. The brand's average product price sits at $63.04, though pricing softened late in the period, falling 6.9% month-over-month to $63.73 in the most recent month tracked while still ending 1.6% higher overall. Revenue followed a similar trajectory, slipping 4.5% versus the prior month and down 3.1% across the June-to-August window. Premium assortment pieces priced near $280 sit well above the brand's typical price point, pointing to a wide range between entry-level and high-end shelf placements.