Seina

Seina Market Overview

According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Menards, Home Depot, Ace Hardware, and Lowe's, Seina's retail footprint is heavily concentrated in a single account. Menards alone accounts for 62.0% of year-to-date revenue, while Home Depot (13.7%), Ace Hardware (13.2%), and Lowe's (11.0%) split the remainder in a tightly clustered second tier. Revenue momentum has weakened sharply, falling 40.8% month-over-month and 52.8% across the tracked period. Pricing has held up comparatively well, with an average product price of $53.06 and a most recent monthly average of $50.42, up 1.4% sequentially despite a 3.6% decline overall. The combination of stable price points and steep revenue contraction suggests the pressure is coming from volume and distribution rather than discounting.