Seina

Seina Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Menards, Ace Hardware, Home Depot and Lowe's, Seina's retail footprint is heavily concentrated in a single account. Menards alone accounts for 59.3% of year-to-date revenue, more than three times the 17.7% share held by Ace Hardware, while Home Depot (11.9%) and Lowe's (11.1%) split the remainder almost evenly. Momentum has softened over the period, with revenue down 19.1% overall and a steeper 20.2% month-over-month decline in the most recent tracked month. Pricing has moved in the same direction, as the average selling price slipped 16.6% across the period to $49.71, below the $53.99 period average. Taken together, the data points to a brand facing simultaneous pressure on both volume and price realization, with limited channel diversification to offset weakness at its dominant retailer.