GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, SCUF generated the majority of its revenue through Best Buy, which accounted for 63.4% of total sales between January and April 2026, with Amazon capturing the remaining 36.6%. The brand's average product price stood at $84.96 during the tracked period across these two major retailers. Notably, SCUF's average price saw a significant upward trend, climbing 15.7% over the observed months, suggesting a shift toward higher-priced SKUs or reduced discounting. Overall revenue also trended positively, growing 5.0% across the period, indicating steady demand for the brand despite the rising price point. Best Buy's dominant revenue share highlights the importance of this retail channel for SCUF's distribution strategy in the current market landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 16% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for SCUF on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for SCUF.
