GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking SCUF's performance from January to February 2026, the brand generates 100% of its tracked online revenue exclusively through Best Buy. SCUF's average product price during this period stood at $158.96, reflecting a notable 2.8% overall increase in average pricing over the trailing three-month window. However, the brand experienced a significant revenue decline of 35.7% over the same trailing period, suggesting softening consumer demand despite higher price points. Month-over-month, revenue dropped 14.1% while average prices also decreased 12.7%, indicating possible promotional activity or a shift in product mix. This combination of declining revenue and pricing pressure signals a challenging near-term outlook for SCUF's retail positioning at Best Buy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 36% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for SCUF on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for SCUF.