GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026 across Best Buy and Amazon, WD demonstrated a heavily concentrated retail footprint, with Best Buy commanding a dominant 90.9% share of the brand's revenue. The brand's average product price stood at $198.80, though pricing saw notable fluctuation, with a 16.2% month-over-month decrease in the most recent period. Despite the price adjustments, WD's overall average price still reflected a 14.4% increase over the tracked timeseries. Revenue trends showed a challenging trajectory, with a significant 45.1% month-over-month revenue decline in the latest period. Amazon captured just 9.0% of WD's revenue share, underscoring the brand's overwhelming reliance on Best Buy as its primary offline retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for WD on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for WD.
BY REVENUE
WD sells 9% online and 91% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 0% in Jan to 0% in May.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 547K ratings on 2 retailers, WD averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 547K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
