GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on the data provided, I need to check on some current context about WD's market position to write an informed overview. According to Grips Intelligence data covering January–February 2026 across tracked retailers, WD's online revenue is overwhelmingly concentrated at Best Buy, which accounts for 99.6% of the brand's total revenue share. During this period, WD's average product price stood at $187.64, reflecting a notable 26.7% increase in average price over the trailing three-month window. Despite the rising prices, WD experienced a significant 47.3% decline in revenue over the same period, suggesting that higher price points may be dampening purchase volume. The brand's top-selling products at Best Buy are led by premium offerings such as the BLACK SN850X 4TB and BLACK SN850P 4TB, with average prices ranging from approximately $487 to $742. This combination of steep revenue declines alongside rising average prices signals a potential shift in WD's online sales mix toward higher-end SKUs, a trend worth monitoring closely in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 45% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 27% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for WD on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for WD.
BY REVENUE