GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to September 30, 2026, WD — a brand of Western Digital Corporation (NASDAQ: WDC) — posted an average product price of $262.48. Amazon accounted for 65.2% of year-to-date revenue, with Best Buy contributing the remaining 34.8%. Momentum softened over the July–September window, as revenue fell 26.8% across the quarter, including a 14.6% month-over-month decline in the latest period. Pricing moved in the opposite direction, climbing 9.3% over the same stretch to reach $285.64, a 10.8% month-over-month increase. The divergence between rising average prices and contracting revenue suggests unit volumes, rather than price realization, are driving the recent slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for WD on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for WD.
BY REVENUE
WD sells 65% online and 35% offline. Online runs through 1 channel; offline through 1. Online share has moved from 62% in May to 68% in Sep.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 429K ratings on 2 channels, WD averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 429K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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