GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence across Amazon and Best Buy from January to May 2026, SteelSeries maintains an average product price of $99.89, positioning it in the mid-to-premium segment of its category. Amazon dominates as the brand's primary sales channel, accounting for 77.3% of total revenue share, while Best Buy captures the remaining 21.8%. The brand has experienced a notable revenue decline of 9.4% over the tracked period, signaling potential headwinds in consumer demand or increased competitive pressure. Despite the revenue softening, SteelSeries has seen its average price increase by 2.5% month-over-month, suggesting a strategic shift toward higher-margin offerings or reduced discounting activity. These trends indicate that while SteelSeries continues to hold a strong retail footprint, the brand faces challenges in sustaining sales momentum heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SteelSeries on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for SteelSeries.
BY REVENUE
SteelSeries sells 78% online and 22% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 81% in Jan to 84% in May.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 5.2M ratings on 2 retailers, SteelSeries averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 5.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$329.57
Price
$1.13M
Revenue
$229.05
Price
$360K
Revenue
$311.34
Price
$291K
Revenue
$195.25
Price
$172K
Revenue
