GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January 1 to June 30, 2026 tracking Amazon, Best Buy, and Newegg, SteelSeries—owned by publicly traded GN Store Nord (CPH: GN)—generated the vast majority of its revenue through Amazon, which held a commanding 73.3% share versus Best Buy's 25.6% and Newegg's just 1.1%. The average product price sat at $97.53, having climbed 3.9% over the period, with the most recent month's average of $97.32 rising 1.4% versus the prior month. However, momentum softened in the April–June quarter, as revenue fell 12.2% month-over-month and declined 17.7% across the tracked window. On Amazon, premium models such as the Arctis Nova Pro Wireless commanded the highest price points at roughly $377, underscoring the brand's positioning at the higher end of the peripherals market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SteelSeries on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for SteelSeries.
BY REVENUE
SteelSeries sells 76% online and 24% offline. Online runs through 2 channels; offline through 1. Online share has moved from 74% in Feb to 81% in Jun.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 5.1M ratings on 3 channels, SteelSeries averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 5.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$328.28
Price
$950K
Revenue
$233.55
Price
$349K
Revenue
$312.42
Price
$288K
Revenue
$50.55
Price
$145K
Revenue
$193.51
Price
$124K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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