SteelSeries

SteelSeries Market Overview

According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to September 30, 2026, SteelSeries — a subsidiary of Denmark's GN Store Nord A/S (Nasdaq Copenhagen: GN) — generated the vast majority of its measured revenue through a single retail partner. Amazon accounted for 82.1% of year-to-date revenue share, while Best Buy contributed the remaining 17.0%, pointing to a heavily concentrated distribution footprint. The brand's average selling price sat at $105.38, though pricing softened over the period with a 3.1% decline and a further 0.7% month-over-month dip to $105.51. Revenue momentum weakened more sharply, falling 15.9% versus the prior month and 17.2% across the tracked timeseries window of July through September 2026. Taken together, the combination of easing prices and declining revenue suggests demand pressure rather than a purely promotional-driven shift.