Home/Insights/Brands/SteelSeriesProduct Intelligence - 2026 YTD USA

SteelSeries

100K+

Products Sold, Jan to Aug 2026

200+

# Offline Stores

$98.44

Avg. Price

4.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

SteelSeries Market Overview

According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to August 31, 2026, SteelSeries — a brand within Denmark's GN Store Nord A/S (Nasdaq Copenhagen: GN) — has grown revenue 18.3% over the measured period. Amazon accounts for the clear majority of that revenue at a 78.2% share, with Best Buy contributing the remaining 20.8%. The brand's average product price sits at $98.74, having risen 2.7% across the period even as the most recent month cooled to $99.63, a 4.3% month-over-month decline. Momentum also softened slightly at the top line, with revenue slipping 1.7% versus the prior month. That divergence between strong period-long growth and a flatter recent trend is the key dynamic to watch heading into the next quarter.

Revenue Share by Channel
Data covers Amazon, Best Buy

SteelSeries's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 18% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

SteelSeries's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.

Average price

Absolute values in $

Start benchmarking for free

SteelSeries's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for SteelSeries on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

SteelSeries's channels

REVENUE SHARE

Revenue distribution across tracked channels for SteelSeries.

Channels by revenue share

Distribution in %

SteelSeries's online vs offline revenue split

BY REVENUE

SteelSeries sells 80% online and 20% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

80%

20%

Offline

Online channels

80%

Amazon.com
Newegg.com

Offline channels

20%

Best Buy stores

SteelSeries's customer ratings

BY REVIEW COUNT

Across 4.41M ratings on 2 channels, SteelSeries averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 4.41M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for SteelSeries

BY REVENUE

Best Buy
Best Buy
#1SteelSeries - Arctis Nova Pro Wireless Over-the-Ear Gaming Headset for PC, PS5, PS4, Switch - Black

$302.27

Price

$404K

Revenue

#2SteelSeries - Arctis Nova Pro Wired Over-the-Ear Gaming Headset for PC, PS5, PS4, Switch - Black

$235.10

Price

$342K

Revenue

#3SteelSeries - Arctis Nova 5 Wireless Gaming Headset for PC, PS5, and PS4 - Black

$131.69

Price

$249K

Revenue

#4SteelSeries - Arena 7 2.1 Bluetooth Gaming Speakers with RGB Lighting (3 Piece) - Black

$308.84

Price

$209K

Revenue

#5SteelSeries - Apex Pro TKL Gen 3 Wired Mechanical OmniPoint Adjustable HyperMagnetic Gaming Keyboard with Rapid Tap - White

$187.03

Price

$195K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved