Home/Insights/Brands/OrionProduct Intelligence - 2026 YTD USA

Orion

40K+

Products Sold, Jan to Jun 2026

850+

# Offline Stores

$53.02

Avg. Price

4.2

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Orion Market Overview

According to offline/in-store retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, homedepot.com, acehardware.com, and menards.com, Orion posted overall revenue growth of 2.2% for the period, with an average product price of $52.57. Orion is privately owned by American-based investors and operates distribution facilities in the United States, with U.S.-based manufacturing for select product lines. The brand's sales were heavily concentrated on Amazon, which accounted for 85.7% of revenue share, followed distantly by homedepot.com at 8.2%, acehardware.com at 3.3%, and menards.com at 2.4%. In the most recent tracked quarter (April 1 to June 30, 2026), the average selling price reached $55.42, though this reflected a 2.4% month-over-month decline. Together, these Grips Intelligence figures point to a brand experiencing modest top-line momentum while remaining reliant on a single dominant retail channel.

Revenue Share by Channel
Data covers Amazon, Home Depot, Ace Hardware, Menards

Orion's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 2% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Orion's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.

Average price

Absolute values in $

Start benchmarking for free

Orion's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Orion on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Orion's channels

REVENUE SHARE

Revenue distribution across tracked channels for Orion.

Channels by revenue share

Distribution in %

Orion's online vs offline revenue split

BY REVENUE

Orion sells 94% online and 6% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

94%

6%

Offline

Online channels

94%

Amazon.com
HomeDepot.com

Offline channels

6%

Ace Hardware stores
Menards stores
Lowe's stores

Orion's customer ratings

BY REVIEW COUNT

Across 94K ratings on 4 channels, Orion averages 4.2. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.2

/ 5

From 94K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Orion

BY REVENUE

Amazon
Amazon
#1Orion Safety ALERTER Basic 12 GA 4-Flares

$79.89

Price

$240K

Revenue

#2ORION Cobalt CBT-2000.1D Amplifier 1 OHM Monoblock Class D 2000 Watts max Music Power car Audio amp

$119.95

Price

$183K

Revenue

#3COBALT By ORION CBT25004 Class A/B 4 Channel Amplifier 1250W RMS / 2500W MAX

$119.95

Price

$178K

Revenue

#4"Orion Cobalt CM65 High Efficiency 6.5"" Mid-Range Bullet Loudspeakers, 1000W Max Power, 250W RMS, 4 Ohm, 1.5"" Voice Coil - Pro Car Audio Stereo, Midrange Speakers (Pair)"

$64.95

Price

$176K

Revenue

#5Orion Cobalt Series CBA2000.4 High Efficiency 4-Channel Class A/B Amplifier for Car Audio Stereo - 2000W High Output, 2/4 Ohm Stable, Adjustable Low/High Pass, Bass Boost, MOSFET Power Supply

$99.95

Price

$57K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved