According to Grips Intelligence in-store data tracked across Lowe's, Home Depot and Menards from January 1 to August 31, 2026, Safety Tubs — a brand under LIXIL Corporation (TSE: 5938) — commands a premium average product price of $3,485.95. Lowe's is the dominant retail partner at 57.0% of year-to-date revenue, followed by Home Depot at 26.7% and Menards at 16.2%, indicating a concentrated big-box distribution footprint. Momentum accelerated sharply in the most recent measured month, with revenue surging 515.8% versus the prior month and climbing 105.5% over the tracked period. Pricing has also firmed, with the latest monthly average price reaching $3,997.60, up 7.1% month over month and 7.2% overall. Together, these figures point to a brand gaining both volume and pricing power within the high-ticket accessible bathing segment at major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 106% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Safety Tubs on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Safety Tubs.
BY REVENUE
Safety Tubs sells 84% online and 16% offline. Online runs through 2 channels; offline through 1. Online share has moved from 100% in Apr to 100% in Aug.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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