GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence tracking Lowe's, The Home Depot and Menards from January 1 through September 30, 2026, Safety Tubs — operated under American Standard Brands, a subsidiary of LIXIL Corporation (TYO: 5938) — commands a premium average product price of $3,489.58. Lowe's accounts for the clear majority of brand revenue at 58.6% share, followed by The Home Depot at 24.7% and Menards at 16.7%. Revenue declined 11.2% over the tracked period, pointing to softening demand across the walk-in bath aisle. The steepest contraction came in the most recent month, when revenue fell 85.6% versus the prior month. Average selling price moved in the same direction, slipping 17.1% month-over-month to $3,314.27 and finishing 11.2% below its period starting point.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Safety Tubs on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Safety Tubs.
BY REVENUE
Safety Tubs sells 83% online and 17% offline. Online runs through 2 channels; offline through 1. Online share has moved from 77% in May to 100% in Sep.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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