GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Lowe's, and Menards, Safety Tubs commands a dominant presence with Home Depot accounting for 84.7% of its revenue share. The brand's average product price sits at a premium $3,171.68, though pricing has seen a 9.0% decline over the tracked period. Lowe's and Menards capture a combined 15.3% of revenue share, indicating a heavily consolidated retail distribution strategy. Despite price softening, Safety Tubs experienced overall revenue growth of 21.4%, suggesting that volume gains are more than offsetting lower price points. This pricing and distribution dynamic positions Safety Tubs as a key player to watch in the accessibility bathtub segment heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safety Tubs on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Safety Tubs.
BY REVENUE
Safety Tubs sells 95% online and 5% offline. Online runs through 2 channels; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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