GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January and April 2026 across Amazon and menards.com, Safer demonstrates a commanding market presence with Amazon accounting for 97.1% of the brand's total revenue share. The brand's average product price sits at $15.64, reflecting a modest 4.0% overall price increase during the tracked period. Notably, Safer experienced impressive revenue momentum, with an 88.8% revenue growth over the reporting window, signaling strong and accelerating consumer demand. The brand's near-total concentration on Amazon suggests a highly centralized distribution strategy, with menards.com capturing just 2.8% of revenue share. These metrics position Safer as a brand with significant growth trajectory and a dominant single-retailer footprint in its competitive landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 89% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Safer on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Safer.
