GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Safer generated the vast majority of its revenue through Amazon, which accounted for 95.9% of its retailer share between January and May 2026, with menards.com capturing the remaining 3.9%. The brand experienced significant momentum during this period, with overall revenue growing 74.1% across the tracked timeframe. Month-over-month performance also remained strong, with the most recent month showing a 22.2% revenue increase compared to the prior month. Safer maintained an average product price of $15.76, though pricing saw a slight decline of 1.9% over the period. The brand's heavy concentration on Amazon as its primary sales channel presents both a strength in marketplace dominance and a potential vulnerability in retailer diversification.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 74% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safer on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safer.
BY REVIEW COUNT
Across 1.51M ratings on 2 channels, Safer averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.51M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
