GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Safer generated overall revenue growth of 37.5% during the tracking period spanning January 1 to June 30, 2026, across in-store channels including Amazon and menards.com. Between April 1 and June 30, 2026, revenue climbed a further 12.4% month-over-month, underscoring accelerating momentum into the second quarter. Amazon dominated Safer's channel mix, capturing a commanding 94.2% share of revenue, while menards.com accounted for the remaining 5.2%. The average product price settled at $15.97 for the full period, dipping to $15.71 in the latest month—a 2.6% month-over-month decline and a 2.5% decrease overall. Together, these Grips Intelligence datapoints point to a brand growing revenue even as pricing softened modestly across its offline retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 37% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Safer on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safer.
BY REVENUE
Safer sells 95% online and 5% offline. Online runs through 1 channel; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 1.56M ratings on 2 channels, Safer averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.56M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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