Safer

Safer Market Overview

According to in-store data from Grips Intelligence covering 2026-01-01 to 2026-08-31 across Amazon and menards.com, Safer's sales remain heavily concentrated in a single channel. Amazon accounts for 94.8% of year-to-date revenue, while menards.com contributes just 4.5%, leaving the brand's performance tightly tied to one retail partner. The average product price sits at $15.94 year to date, rising to $16.23 in the most recent month — a 3.4% month-over-month increase and a 3.3% gain over the tracked period. Revenue has grown 38.5% across the measured window, signaling solid underlying momentum despite the narrow channel mix. That said, the latest month saw revenue slip 6.5% versus the prior month, suggesting near-term softening or seasonal normalization worth monitoring.