GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Safer generated the vast majority of its revenue through Amazon, which accounted for 95.9% of its retailer share between January and May 2026, with menards.com capturing the remaining 3.9%. The brand experienced significant momentum during this period, with overall revenue growing 74.1% across the tracked timeframe. Month-over-month performance also remained strong, with the most recent month showing a 22.2% revenue increase compared to the prior month. Safer maintained an average product price of $15.76, though pricing saw a slight decline of 1.9% over the period. The brand's heavy concentration on Amazon as its primary sales channel presents both a strength in marketplace dominance and a potential vulnerability in retailer diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 74% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safer on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Safer.
BY REVIEW COUNT
Across 1.51M ratings on 2 retailers, Safer averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 1.51M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
