GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rugg generated revenue across four major retailers between January and May 2026, with Amazon leading at 38.0% revenue share, followed by acehardware.com at 25.6%, menards.com at 24.0%, and lowes.com at 12.3%. The brand's average product price during this period stood at $17.30. Notably, Rugg experienced a 20.9% overall revenue decline over the tracked period, signaling potential challenges in maintaining sales momentum. Despite the revenue downturn, average pricing showed short-term resilience with a 4.0% month-over-month increase in the most recent period, though prices were down 14.3% overall. This combination of declining revenue and shifting price dynamics suggests Rugg is navigating a competitive and price-sensitive market landscape across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rugg on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Rugg.
BY REVENUE
Rugg sells 50% online and 50% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 35% in Jan to 42% in May.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 22K ratings on 4 retailers, Rugg averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 22K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
