Rugg

Rugg Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 shows Rugg, a privately held business, generating sales across four tracked retail channels: acehardware.com at 31.9% of revenue, lowes.com at 31.2%, menards.com at 21.2% and Amazon at 15.7%. That near-even split between Ace Hardware and Lowe's is notable, with the two accounts together controlling roughly 63% of the brand's measured revenue. Average product price sits at $14.53 across the period, though pricing has climbed 10.9% overall and reached $15.54 in the most recent month tracked. Revenue has moved in the opposite direction, falling 15.4% across the June through August timeseries window and declining 13.0% month over month. The combination of rising prices and softening revenue suggests unit volumes are under more pressure than the topline figures alone indicate.