GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Ace Hardware, Menards, and Lowe's, Rugg posted an average product price of $16.37 during the period. Amazon led revenue distribution with a 31.8% share, closely followed by acehardware.com at 29.5%, while menards.com and lowes.com contributed 22.6% and 16.0% respectively. The data revealed notable softness in the second quarter, with revenue declining 42.4% month-over-month and falling 50.1% overall across the tracked window. Average pricing also trended downward, dipping to $14.00 and slipping 1.2% overall. These figures underscore a period of pricing and revenue pressure for the brand across its key in-store retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 50% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rugg on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rugg.
BY REVENUE
Rugg sells 49% online and 51% offline. Online runs through 2 channels; offline through 2. Online share has moved from 67% in Feb to 43% in Jun.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 22K ratings on 4 channels, Rugg averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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