Home/Insights/Brands/RuggProduct Intelligence - 2026 YTD USA

Rugg

20K+

Products Sold, Jan to Aug 2026

700+

# Offline Stores

$14.53

Avg. Price

4.7

Avg. Rating

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Rugg Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 shows Rugg, a privately held business, generating sales across four tracked retail channels: acehardware.com at 31.9% of revenue, lowes.com at 31.2%, menards.com at 21.2% and Amazon at 15.7%. That near-even split between Ace Hardware and Lowe's is notable, with the two accounts together controlling roughly 63% of the brand's measured revenue. Average product price sits at $14.53 across the period, though pricing has climbed 10.9% overall and reached $15.54 in the most recent month tracked. Revenue has moved in the opposite direction, falling 15.4% across the June through August timeseries window and declining 13.0% month over month. The combination of rising prices and softening revenue suggests unit volumes are under more pressure than the topline figures alone indicate.

Revenue Share by Channel
Data covers Ace Hardware, Lowe's, Menards, Amazon

Rugg's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 15% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Rugg's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.

Average price

Absolute values in $

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Rugg's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Rugg on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Rugg's channels

REVENUE SHARE

Revenue distribution across tracked channels for Rugg.

Channels by revenue share

Distribution in %

Rugg's online vs offline revenue split

BY REVENUE

Rugg sells 47% online and 53% offline. Online runs through 2 channels; offline through 2. Online share has moved from 54% in Apr to 58% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

47%

53%

Offline

Online share trend

Apr – Aug

Online channels

47%

Lowes.com
Amazon.com

Offline channels

53%

Ace Hardware stores
Menards stores

Rugg's customer ratings

BY REVIEW COUNT

Across 21K ratings on 4 channels, Rugg averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 21K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Rugg

BY REVENUE

Lowe's
Lowe's
#1Rugg Buddy B 30 in. Steel Drain Shovel Wood Handle

$20.48

Price

$38K

Revenue

#2Rugg Buddy B Kids 31 in Wood Hoe 5 in Steel Head Wood Handle

$20.74

Price

$15K

Revenue

#3Rugg 9 Pattern Plastic Sprayer 1 pk

$14.82

Price

$5.5K

Revenue

#4Rugg Pathmaster Select 18 in Snow Shovel with 51 in Steel Handle

$43.78

Price

$4.47K

Revenue

#5Rugg ed Shark 54 in Leaf Rake 22-Tine Coated Steel Head Wood Handle 22 in Head Pack of 12

$142.19

Price

$4.41K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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