GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rugg generated revenue across four major retailers between January and May 2026, with Amazon leading at 38.0% revenue share, followed by acehardware.com at 25.6%, menards.com at 24.0%, and lowes.com at 12.3%. The brand's average product price during this period stood at $17.30. Notably, Rugg experienced a 20.9% overall revenue decline over the tracked period, signaling potential challenges in maintaining sales momentum. Despite the revenue downturn, average pricing showed short-term resilience with a 4.0% month-over-month increase in the most recent period, though prices were down 14.3% overall. This combination of declining revenue and shifting price dynamics suggests Rugg is navigating a competitive and price-sensitive market landscape across its retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rugg on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rugg.
BY REVENUE
Rugg sells 50% online and 50% offline. Online runs through 2 channels; offline through 2. Online share has moved from 35% in Jan to 40% in May.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 22K ratings on 4 channels, Rugg averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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