GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rugg generated revenue across four major retailers between January and April 2026, with Amazon commanding the largest revenue share at 42.4%, followed by Menards.com at 24.3% and AceHardware.com at 23.8%. Lowes.com accounted for a smaller but notable 9.4% of Rugg's total revenue during this period. The brand's average product price stood at $17.86, though pricing saw a significant decline of 37.8% over the tracked timeframe. Overall revenue also trended downward, dropping 14.7% across the reporting period, suggesting increased competitive pressure or shifting demand dynamics. These insights highlight Rugg's heavy reliance on Amazon as its primary sales channel while facing notable pricing and revenue headwinds in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 38% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rugg on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Rugg.
