GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's, Ace Hardware, Menards, and Amazon, Rugg generates the bulk of its tracked sales through home improvement retail rather than e-commerce. Lowes.com leads with a 39.6% revenue share, followed closely by acehardware.com at 32.5%, while menards.com contributes 17.7% and Amazon accounts for just 10.2%. The brand's average product price sits at $15.21 year-to-date, though pricing has climbed sharply, rising 37.9% over the measured period. The most recent month tracked shows an average price of $22.02, a 44.5% jump versus the prior month, alongside 17.5% month-over-month revenue growth. That combination of accelerating price realization and modest overall revenue growth of 2.0% suggests Rugg's recent gains are being driven more by mix and pricing than by unit expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 37% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rugg on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rugg.
BY REVENUE
Rugg sells 51% online and 49% offline. Online runs through 2 channels; offline through 2. Online share has moved from 40% in May to 73% in Sep.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 21K ratings on 4 channels, Rugg averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$156.03
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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