GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on Grips Intelligence in-store data spanning January 1 to June 30, 2026, across Amazon, Lowe's, Menards, and Home Depot, Earthwise's revenue declined 31.5% over the period, with the most recent month falling 14.7% versus the prior month. According to Grips Intelligence, Amazon dominated the brand's channel mix at 65.5% of revenue, followed by lowes.com at 16.9% and menards.com at 13.2%, while homedepot.com trailed at just 4.4%. The average product price came in at $104.97 across the tracked period, though pricing softened, decreasing 6.8% overall despite a 6.7% month-over-month uptick to $81.70 in the latest period. These shifting price dynamics alongside the concentrated reliance on a single dominant channel underscore key vulnerabilities in the brand's distribution footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Earthwise on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Earthwise.
BY REVENUE
Earthwise sells 88% online and 12% offline. Online runs through 3 channels; offline through 1. Online share has moved from 96% in Feb to 94% in Jun.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 175K ratings on 4 channels, Earthwise averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 175K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$133.37
Price
$52K
Revenue
$109.54
Price
$49K
Revenue
$277.78
Price
$46K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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