GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com, menards.com and homedepot.com between January 1 and July 31, 2026, Earthwise — a house brand of the privately held American Lawn Mower Company — commands an average product price of $91.63. Amazon is by far the dominant destination, accounting for 60.3% of year-to-date revenue, more than the other three retailers combined. Lowe's follows at 21.4%, with Menards at 12.6% and Home Depot trailing at just 5.7%. Momentum has weakened over the May–July 2026 window, with revenue falling 17.1% month-over-month and down 29.3% across the period. Pricing has moved in the opposite direction, rising 3.8% overall to a recent average of $79.44, suggesting the decline is volume-driven rather than a result of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Earthwise on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Earthwise.
BY REVENUE
Earthwise sells 85% online and 15% offline. Online runs through 3 channels; offline through 1. Online share has moved from 53% in Mar to 91% in Jul.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 132K ratings on 4 channels, Earthwise averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 132K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.67
Price
$58K
Revenue
$133.37
Price
$53K
Revenue
$277.78
Price
$42K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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