GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, menards.com and homedepot.com from January 1 to August 31, 2026 shows Earthwise, a brand of the privately held American Lawn Mower Company, holding an average product price of $78.73. Amazon accounts for the majority of year-to-date revenue at 54.9%, while lowes.com contributes 23.3% and menards.com an additional 14.8%, leaving homedepot.com as the smallest channel at 7.0%. Revenue has declined 13.3% over the tracked period, despite a 3.5% month-over-month gain in the most recent month of the June–August timeseries. Pricing has held firm, with the average selling price up 1.1% overall and rising 5.9% month-over-month to $76.79. The concentration of nearly 80% of revenue in just two channels suggests both a dependence on Amazon and headroom for expansion at Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Earthwise on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Earthwise.
BY REVENUE
Earthwise sells 86% online and 14% offline. Online runs through 3 channels; offline through 1. Online share has moved from 60% in Apr to 82% in Aug.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 140K ratings on 4 channels, Earthwise averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 140K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.56
Price
$70K
Revenue
$133.38
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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