GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 through July 31, 2026 across six tracked retailers — Amazon, Ace Hardware, Lowe's, Menards, Newegg and Home Depot — Rubbermaid, a brand under Newell Brands (NASDAQ: NWL), shows a heavily concentrated distribution footprint. Amazon alone accounts for 64.0% of year-to-date revenue, leaving the remaining five retailers clustered tightly between 6.1% and 9.9% each. Revenue momentum has been strong, growing 16.8% over the tracked trend window and 15.8% in the most recent month alone. Pricing has moved in the same direction, with the average selling price climbing 8.8% to $41.10, above the $37.68 period average. Together, these figures point to a brand gaining revenue while trading up on price rather than discounting, though its dependence on a single dominant channel remains a notable concentration risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rubbermaid on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rubbermaid.
BY REVENUE
Rubbermaid sells 80% online and 20% offline. Online runs through 4 channels; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 14M ratings on 6 channels, Rubbermaid averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.59
Price
$217K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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