GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Rubbermaid, a brand owned by Newell Brands (NASDAQ: NWL), from January 1 to September 30, 2026 across Amazon, acehardware.com, lowes.com, homedepot.com, menards.com and Newegg. Amazon dominates the mix with 62.7% of year-to-date revenue share, leaving the remaining five channels to split under 40% between them. acehardware.com is the clear runner-up at 11.0%, followed by lowes.com at 7.9%, homedepot.com at 7.5%, menards.com at 6.2% and Newegg at 4.5%. Average product price sits at $35.91, though pricing has softened 12.1% over the tracked period to $34.35 in the latest month, a 1.9% month-over-month decline. Revenue has followed the same trajectory, falling 19.7% overall and 7.9% versus the prior month, suggesting price erosion is compounding rather than offsetting volume pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rubbermaid on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rubbermaid.
BY REVENUE
Rubbermaid sells 79% online and 21% offline. Online runs through 4 channels; offline through 3.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 15M ratings on 6 channels, Rubbermaid averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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