Rubbermaid

Rubbermaid Market Overview

According to Grips Intelligence in-store data spanning January 1 through July 31, 2026 across six tracked retailers — Amazon, Ace Hardware, Lowe's, Menards, Newegg and Home Depot — Rubbermaid, a brand under Newell Brands (NASDAQ: NWL), shows a heavily concentrated distribution footprint. Amazon alone accounts for 64.0% of year-to-date revenue, leaving the remaining five retailers clustered tightly between 6.1% and 9.9% each. Revenue momentum has been strong, growing 16.8% over the tracked trend window and 15.8% in the most recent month alone. Pricing has moved in the same direction, with the average selling price climbing 8.8% to $41.10, above the $37.68 period average. Together, these figures point to a brand gaining revenue while trading up on price rather than discounting, though its dependence on a single dominant channel remains a notable concentration risk.