GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Rubbermaid generated the majority of its revenue through Amazon, which accounted for 73.3% of total revenue share from January to April 2026, followed by Ace Hardware at 9.9% and Lowes at 5.2%. The brand's average product price during this period stood at $36.50, with pricing showing a modest 0.9% overall increase across the tracked timeframe. Rubbermaid demonstrated solid growth momentum, with revenue climbing 8.1% over the observed period across six major retailers including Amazon, Ace Hardware, Lowes, Menards, Home Depot, and Newegg. Notably, the brand's most recent monthly revenue surged 6.4%, paired with a 5.6% average price increase, suggesting strengthening demand even amid rising prices. This combination of dominant marketplace positioning and consistent upward revenue trajectory highlights Rubbermaid's resilient performance in the current retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rubbermaid on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Rubbermaid.
BY REVENUE
Rubbermaid sells 83% online and 17% offline. Online runs through 4 retailers; offline through 3.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 14M ratings on 6 retailers, Rubbermaid averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 14M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$34.48
Price
$454K
Revenue
$40.60
Price
$203K
Revenue
$44.99
Price
$199K
Revenue
