Rubbermaid

Rubbermaid Market Overview

According to Grips Intelligence data covering January–February 2026 across Amazon, Ace Hardware, Menards, Lowe's, and Home Depot, Rubbermaid's online revenue is overwhelmingly concentrated on Amazon, which commands a dominant 79.4% share of the brand's total revenue. The brand's average product price during this period stood at $37.02, though pricing saw a notable 5.4% decline over the trailing three-month window. Rubbermaid experienced a significant revenue contraction of 30.7% over the same trailing period, signaling potential seasonal softness or shifting consumer demand. Beyond Amazon, Ace Hardware emerged as the second-largest revenue contributor at 10.0%, while the remaining home improvement retailers—Menards, Lowe's, and Home Depot—each held comparatively modest shares between 3.0% and 3.7%. This heavy reliance on a single marketplace presents both a strength in channel focus and a risk in terms of revenue diversification for Rubbermaid's e-commerce strategy.