GRIPS CUSTOMERS & RESEARCH PARTNERS
Rubbermaid is owned by Newell Brands (NASDAQ: NWL), and according to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Ace Hardware, Newegg, Lowe's, Menards, and Home Depot, the brand's revenue grew 3.6% over the period with an average product price of $36.83. Amazon dominated distribution with a 63.3% revenue share, far outpacing the next-largest channel, acehardware.com, at 10.6%. Grips Intelligence data shows the brand's average selling price climbed 4.6% across the period, reaching $38.58 with a 2.2% month-over-month increase in the most recent tracked month. Together, the remaining channels—Newegg (7.4%), lowes.com (6.9%), menards.com (6.2%), and homedepot.com (5.6%)—accounted for roughly a quarter of tracked revenue. This offline retail footprint underscores how heavily concentrated the brand's in-store sales remain around a single dominant marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rubbermaid on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rubbermaid.
BY REVENUE
Rubbermaid sells 80% online and 20% offline. Online runs through 4 channels; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 18M ratings on 6 channels, Rubbermaid averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.10
Price
$504K
Revenue
$40.10
Price
$180K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
