Gracious Living

Gracious Living Market Overview

According to Grips Intelligence in-store data tracked across Menards, Lowe's, Ace Hardware, Home Depot and Amazon from January 1 to September 30, 2026, Gracious Living's revenue is concentrated in a single dominant account. Menards alone accounts for 51.2% of year-to-date revenue, more than double Lowe's at 22.9%, while Ace Hardware (10.8%), Home Depot (8.6%) and Amazon (6.5%) split the remainder. Pricing has moved sharply upward, with the average selling price climbing 45.3% over the tracked period and reaching $35.41 in the most recent month, an 11.4% month-over-month gain versus a year-to-date average of $24.31. That premiumization has come alongside softer sell-through, as revenue declined 14.3% across the period and fell a further 6.5% in the latest month. The combination of heavy retailer concentration and rising prices against falling revenue is the key dynamic to watch for the brand heading into the next quarter.