GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Gracious Living generated revenue across five major retailers between January and April 2026, with Menards leading at 26.2% revenue share, closely followed by Lowe's at 25.7%. Home Depot and Ace Hardware captured 17.9% and 17.1% of revenue respectively, while Amazon trailed at 13.2%, making Gracious Living predominantly a home improvement channel brand. The brand's average product price during this period stood at $33.29, though pricing varied significantly by retailer, with Home Depot listings reaching up to $261.99 for multi-pack shelving units. Notably, Gracious Living experienced strong revenue momentum, with an 84.8% overall revenue increase across the tracked period. This growth coincided with a 42.5% decrease in average price, suggesting that volume-driven strategies and competitive pricing have been key levers for the brand's recent expansion.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 85% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 43% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Gracious Living on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Gracious Living.
BY REVENUE
Gracious Living sells 57% online and 43% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 65% in Dec to 43% in Apr.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 191K ratings on 5 retailers, Gracious Living averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 191K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
TO GRACIOUS LIVING
