GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Gracious Living generated revenue across five major retailers between January and April 2026, with Menards leading at 26.2% revenue share, closely followed by Lowe's at 25.7%. Home Depot and Ace Hardware captured 17.9% and 17.1% of revenue respectively, while Amazon trailed at 13.2%, making Gracious Living predominantly a home improvement channel brand. The brand's average product price during this period stood at $33.29, though pricing varied significantly by retailer, with Home Depot listings reaching up to $261.99 for multi-pack shelving units. Notably, Gracious Living experienced strong revenue momentum, with an 84.8% overall revenue increase across the tracked period. This growth coincided with a 42.5% decrease in average price, suggesting that volume-driven strategies and competitive pricing have been key levers for the brand's recent expansion.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 85% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 43% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Gracious Living on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Gracious Living.
TO GRACIOUS LIVING
