GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers, Roundup demonstrated strong momentum with revenue surging 226.8% over the tracked period. Ace Hardware led as the top revenue channel for Roundup, commanding a 40.2% share, followed closely by Lowe's at 36.6%, while Amazon captured 19.7% of revenue. The brand's average product price stood at $33.65, though pricing saw a notable 31.4% overall decline during the period, suggesting aggressive promotional activity or a shift toward lower-priced SKUs. Roundup's presence was concentrated heavily among home improvement retailers, with Menards (2.3%) and Home Depot (1.2%) rounding out the distribution mix. This revenue growth paired with declining average prices points to a volume-driven expansion strategy for Roundup heading into the peak spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 229% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 31% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Roundup on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Roundup.
BY REVENUE
Roundup sells 23% online and 77% offline. Online runs through 3 retailers; offline through 3.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 911K ratings on 5 retailers, Roundup averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 911K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
