GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Ace Hardware, Lowe's, Amazon, and Home Depot from January to February 2026, Roundup demonstrated strong momentum with overall revenue growing 59.2% over the observed period. Ace Hardware led as the top revenue-generating retailer with a dominant 41.5% share, closely followed by Lowe's at 37.8%, while Amazon captured 17.7% and Home Depot trailed significantly at just 2.7%. The brand's average product price stood at $39.29, with average pricing trending upward by 3.5% over the period. Notably, the combined share of specialty hardware retailers Ace Hardware and Lowe's accounted for nearly 80% of Roundup's total online revenue, underscoring the brand's heavy reliance on home improvement-focused channels. This retailer concentration, paired with the strong revenue growth trajectory, suggests Roundup is well-positioned heading into the peak spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 59% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Roundup on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Roundup.
BY REVENUE
$24.20
Price
$285K
Revenue
$33.02
Price
$197K
Revenue
$84.97
Price
$156K
Revenue
$38.59
Price
$152K
Revenue
