GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Ace Hardware, Lowe's, Amazon and Menards, Roundup — a trademark owned by Monsanto, a subsidiary of Bayer AG (XETRA: BAYN) — posted an average product price of $28.68. Channel share is unusually balanced for the category, with acehardware.com leading at 33.4%, followed closely by lowes.com at 29.1% and Amazon at 23.5%, while menards.com accounts for the remaining 13.3%. Momentum weakened sharply in the most recent quarter, with revenue falling 36.2% month-over-month and 43.9% across the July–September window as the peak lawn-and-garden season wound down. Pricing moved in the opposite direction, climbing 5.9% over the same period to reach $29.98. That combination of rising average price and contracting revenue suggests seasonal volume decline rather than discount-driven competition.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Roundup on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Roundup.
BY REVENUE
Roundup sells 29% online and 71% offline. Online runs through 3 channels; offline through 3. Online share has moved from 24% in May to 38% in Sep.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 1.09M ratings on 4 channels, Roundup averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.09M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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