Roundup

Roundup Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers, Roundup demonstrated strong momentum with revenue surging 226.8% over the tracked period. Ace Hardware led as the top revenue channel for Roundup, commanding a 40.2% share, followed closely by Lowe's at 36.6%, while Amazon captured 19.7% of revenue. The brand's average product price stood at $33.65, though pricing saw a notable 31.4% overall decline during the period, suggesting aggressive promotional activity or a shift toward lower-priced SKUs. Roundup's presence was concentrated heavily among home improvement retailers, with Menards (2.3%) and Home Depot (1.2%) rounding out the distribution mix. This revenue growth paired with declining average prices points to a volume-driven expansion strategy for Roundup heading into the peak spring season.