GRIPS CUSTOMERS & RESEARCH PARTNERS
<market_overview>According to Grips Intelligence, Roundup—owned by Bayer (OTC: BAYRY)—saw Monsanto was acquired by Bayer in 2018 for $63 billion, and its offline retail revenue grew 27.2% over the tracked period, based on in-store data spanning January 1 to June 30, 2026 across Ace Hardware, Lowe's, Amazon, and Menards. Ace Hardware led with a 36.1% revenue share, closely followed by Lowe's at 33.2%, while Amazon captured 20.9% and Menards trailed at 9.0%. The average product price rose 4.6% over the same period, reaching $31.12. These channel dynamics and pricing trends, sourced from Grips Intelligence, underscore the brand's strong reliance on home-improvement and hardware retailers over pure e-commerce.</market_overview>
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Roundup on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Roundup.
BY REVENUE
Roundup sells 24% online and 76% offline. Online runs through 3 channels; offline through 3.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 1.26M ratings on 4 channels, Roundup averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.26M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
