GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, Amazon and Menards from January 1 to July 31, 2026 shows Roundup, a trademark owned by Monsanto under Germany's Bayer AG (XETRA: BAYN), maintaining an average product price of $30.38. Ace Hardware leads distribution with a 35.3% share of year-to-date revenue, followed by Lowe's at 29.8% and Amazon at 23.4%, while Menards accounts for the remaining 10.9%. The most recent month saw revenue fall 19.0% versus the prior month, pointing to a sharp post-peak seasonal cooldown after the spring lawn-care window. Average price held steady at $29.46, dipping 0.6% month over month yet still up 1.9% across the tracked period. Price positioning varies widely by retailer, from refill formats near $16.73 to premium 12-month preventer and concentrate formats above $53, giving the brand coverage across both value and high-ticket shopper segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Roundup on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Roundup.
BY REVENUE
Roundup sells 27% online and 73% offline. Online runs through 3 channels; offline through 3. Online share has moved from 20% in Mar to 35% in Jul.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 1.07M ratings on 4 channels, Roundup averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.07M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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