GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Milorganite generated its revenue across four major retailers between January and April 2026, with Home Depot leading at 36.3% revenue share, followed closely by Lowe's at 32.2% and Ace Hardware at 26.7%. Amazon captured just 4.8% of Milorganite's revenue share, indicating the brand's sales remain heavily concentrated in brick-and-mortar home improvement channels. The brand's average product price during this period was $49.63. Notably, Milorganite experienced significant revenue growth of 125.4% over the tracked period, suggesting strong seasonal demand acceleration heading into spring 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 125% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 81% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Milorganite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Milorganite.
TO MILORGANITE
