According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across homedepot.com, lowes.com, acehardware.com and Amazon, Milorganite — a brand held by the Milwaukee Metropolitan Sewerage District — shows a tightly balanced retail footprint rather than reliance on a single account. Home Depot leads with a 33.7% revenue share, closely trailed by Lowe's at 31.7% and Ace Hardware at 28.6%, while Amazon contributes just 6.0%. Momentum has been strong in the most recent stretch, with revenue up 59.3% month over month and 35.7% overall across the tracked period. Pricing has moved even faster, with the average price climbing 111.8% in a single month to $80.73 and rising 156.9% overall, well above the $43.97 year-to-date average. The combination of a near-even three-way split among home improvement and hardware retailers and sharp price escalation suggests both a mix shift toward larger formats and constrained supply supporting higher realized prices.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 36% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 157% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Milorganite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Milorganite.
BY REVENUE
Milorganite sells 56% online and 44% offline. Online runs through 3 channels; offline through 2. Online share has moved from 69% in Mar to 76% in Jul.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 185K ratings on 4 channels, Milorganite averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 185K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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