GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across homedepot.com, lowes.com, acehardware.com and Amazon from January 1 to August 31, 2026 shows Milorganite, a brand owned by the Milwaukee Metropolitan Sewerage District, holding an average product price of $45.02. Revenue is concentrated across three big-box and hardware retailers, with homedepot.com leading at a 35.2% share, followed closely by lowes.com at 31.7% and acehardware.com at 27.9%. Amazon remains a minor contributor at just 5.2% of year-to-date revenue, underscoring how heavily the brand skews toward physical retail distribution. Overall revenue grew 7.1% across the tracked period, though the most recent month saw a sharp 32.7% month-over-month decline consistent with seasonal lawn-care demand. Average selling price rose 69.0% over the same span despite a 20.2% monthly pullback to $64.43, suggesting a meaningful shift in product or pack mix worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 69% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Milorganite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Milorganite.
BY REVENUE
Milorganite sells 57% online and 43% offline. Online runs through 3 channels; offline through 2.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 201K ratings on 4 channels, Milorganite averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 201K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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