GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Lowe's, Ace Hardware, Home Depot, and Amazon, Milorganite's revenue declined 14.3% over the period, with a 14.8% month-over-month drop in the most recent month. Revenue share was closely contested across the three leading retailers, with lowes.com leading at 33.6%, followed by acehardware.com at 30.9% and homedepot.com at 29.1%, while Amazon trailed at just 6.4%. The average product price rose to $41.29, reflecting an 8.3% increase over the period. Notably, pricing climbed 21.3% month-over-month to $38.12 in one recent month, signaling upward pricing momentum even as overall revenue softened. This concentration among big-box and hardware retailers underscores where demand is anchored for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Milorganite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Milorganite.
BY REVENUE
Milorganite sells 53% online and 47% offline. Online runs through 3 channels; offline through 2. Online share has moved from 90% in Feb to 47% in Jun.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 144K ratings on 4 channels, Milorganite averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 144K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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