GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026 across homedepot.com, lowes.com, and acehardware.com, Milorganite demonstrated explosive early-year momentum with revenue surging approximately 440% over the tracked period. The brand's average product price stood at $108.83, reflecting a 25.3% month-over-month increase in its most recent period. Home Depot dominated as Milorganite's leading online retail channel, capturing 52.6% of revenue share, followed by Lowe's at 39.7% and Ace Hardware at 7.4%. This heavy concentration across just two major home improvement retailers—accounting for over 92% of tracked online revenue—highlights Milorganite's reliance on big-box distribution for its digital sales. The sharp revenue growth trend suggests strong seasonal demand building ahead of the spring lawn care season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 440% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Milorganite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Milorganite.