GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowe's, Home Depot, Ace Hardware, and Amazon, Milorganite demonstrates a well-distributed retail presence with Lowe's leading at 33.5% revenue share, closely followed by Home Depot at 31.4% and Ace Hardware at 29.0%. Amazon accounts for just 6.2% of Milorganite's revenue share, indicating the brand's sales are heavily concentrated in brick-and-mortar home improvement retailers. The average product price for Milorganite sits at $43.21, though pricing has seen notable fluctuation with a 36.8% decrease in average price over the tracked period. Overall, Milorganite posted 3.8% revenue growth during the period, suggesting steady demand despite the pricing shifts across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 37% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Milorganite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Milorganite.
BY REVENUE
Milorganite sells 57% online and 43% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 86% in Jan to 39% in May.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 115K ratings on 4 retailers, Milorganite averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 115K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
TO MILORGANITE
