GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, Ace Hardware, and Amazon from January 1 to September 30, 2026, Milorganite — a brand owned by the Milwaukee Metropolitan Sewerage District — commands an average product price of $48.92. Home Depot is the dominant point of sale, accounting for 42.7% of year-to-date revenue, followed closely by Lowe's at 30.2%. Ace Hardware contributes a meaningful 23.5%, while Amazon trails well behind at just 3.6%, underscoring a heavily brick-and-mortar-weighted distribution footprint. Momentum has been strong in the most recent period, with revenue climbing 58.0% month over month and rising 6.6% overall across the tracked timeframe. That growth has come alongside pricing compression, as the average selling price fell 22.0% over the period to a recent monthly level of $63.20.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Milorganite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Milorganite.
BY REVENUE
Milorganite sells 63% online and 37% offline. Online runs through 3 channels; offline through 2.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 199K ratings on 4 channels, Milorganite averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 199K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO MILORGANITE
