Preen

Preen Market Overview

Based on the data provided, here is the market overview: According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Preen maintains a strong retail presence with an average product price of $61.19. Home Depot dominates as Preen's leading retail partner, commanding a significant 56.8% revenue share — more than four times that of its next closest retailer, Lowe's, at 13.0%. Ace Hardware and Menards follow closely behind Lowe's, holding 12.4% and 10.7% revenue shares respectively, while Amazon trails at just 7.2%, underscoring Preen's heavy reliance on traditional home improvement channels. Notably, the brand's average price has declined by 52.7% over the tracked period, suggesting aggressive promotional activity or a shift in product mix toward lower-priced offerings. This pricing trend, combined with a 36.6% drop in revenue over the same window, signals a challenging period for the brand that warrants close monitoring.