GRIPS CUSTOMERS & RESEARCH PARTNERS
IMAGE, a brand operated by a company majority-owned by private equity firm MidOcean Partners, generated measurable in-store sales across Home Depot, Lowe's and Amazon between January 1 and September 30, 2026, according to brick-and-mortar data from Grips Intelligence. Home Depot dominates the brand's distribution footprint with a commanding 91.0% revenue share, leaving Lowe's at 6.9% and Amazon at just 2.1%. The average product price sits at $144.46, though pricing has been volatile, declining 24.4% overall across the tracked period even after one month spiked 115.7% to $235.88. Revenue trends show similar swings, with one month climbing 47.0% against the prior period while overall revenue fell 45.8% across the timeframe. The concentration risk is notable, as more than nine in ten dollars flow through a single retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 46% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for IMAGE on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for IMAGE.
BY REVIEW COUNT
Across 162K ratings on 3 channels, IMAGE averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 162K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.00
Price
$23K
Revenue
$26.99
Price
$10K
Revenue
$23.99
Price
$8.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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