GRIPS CUSTOMERS & RESEARCH PARTNERS
IMAGE posted strong momentum in Grips Intelligence's in-store data covering January 1 through July 31, 2026, with revenue up 596.5% across the tracked channels of homedepot.com, Amazon and lowes.com. The brand, majority-owned by private equity firm MidOcean Partners, carries an average product price of $91.07 across the tracked period. Distribution is heavily concentrated, with homedepot.com accounting for 60.6% of year-to-date revenue, Amazon 32.5% and lowes.com the remaining 6.8%. Recent months show sharp acceleration, including a 516.1% month-over-month revenue jump alongside a 419.8% increase in average price to $212.46. That pricing shift — up 352.9% overall — suggests a meaningful mix change toward higher-ticket assortments rather than purely volume-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 595% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 352% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for IMAGE on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for IMAGE.
BY REVENUE
IMAGE sells 94% online and 6% offline. Online runs through 2 channels; offline through 1. Online share has moved from 80% in Mar to 98% in Jul.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 244K ratings on 3 channels, IMAGE averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 244K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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