GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Home Depot, Amazon, and Lowe's, IMAGE — majority-owned by private equity firm MidOcean Partners — commands an average product price of $91.41. Home Depot is the brand's dominant retail channel at 62.6% of year-to-date revenue, followed by Amazon at 30.6% and Lowe's at a comparatively modest 6.7%. Revenue has expanded 165.0% over the tracked period, pointing to meaningful momentum in the brand's offline retail footprint. That growth has been accompanied by a 123.1% increase in average selling price, suggesting a shift toward higher-value transactions rather than volume alone. The most recent month, however, saw revenue fall 56.9% and average price decline 57.0% sequentially, a swing worth monitoring against the brand's broader upward trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 529% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 350% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for IMAGE on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for IMAGE.
BY REVENUE
IMAGE sells 94% online and 6% offline. Online runs through 3 channels; offline through 1. Online share has moved from 49% in Apr to 95% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 138K ratings on 3 channels, IMAGE averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 138K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.69
Price
$7.5K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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