GRIPS CUSTOMERS & RESEARCH PARTNERS
Rolodex, one of the world's most iconic office-supply brands sold in-store, is owned by Newell Brands (NASDAQ: NWL), a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Paper Mate, and Elmer's. According to Grips Intelligence data spanning January 1 to June 30, 2026 and tracking Amazon, Office Depot, Newegg, and lowes.com, the brand carried an average product price of $18.54, which climbed 8.1% over the period. Amazon led revenue share at 41.5%, closely followed by Office Depot at 36.0%, while Newegg (16.8%) and lowes.com (5.7%) rounded out the channel mix. Overall revenue grew 7.0% across the tracked window, underscoring resilient demand. Together these Grips Intelligence datapoints point to a stable, premium-trending performance for the legacy brand across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rolodex on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rolodex.
BY REVENUE
Rolodex sells 64% online and 36% offline. Online runs through 3 channels; offline through 1. Online share has moved from 31% in Feb to 65% in Jun.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 28K ratings on 4 channels, Rolodex averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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