GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Office Depot, Newegg and lowes.com from January 1 to August 31, 2026 shows Rolodex, a brand under Newell Brands (NASDAQ: NWL), holding a tightly balanced retail footprint. Amazon and Office Depot each account for 40.1% of year-to-date revenue, leaving the two accounts jointly responsible for roughly four-fifths of all measured sales. Newegg contributes a further 15.6%, while lowes.com remains marginal at 4.3%. Revenue momentum has softened over the summer window, falling 9.3% month-over-month and 21.6% across the tracked period. Pricing has moved in the same direction, with the average price down 15.1% to $16.94 against a period average of $18.68, suggesting discount-led activity has yet to offset volume declines.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rolodex on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rolodex.
BY REVENUE
Rolodex sells 60% online and 40% offline. Online runs through 3 channels; offline through 1. Online share has moved from 67% in Apr to 48% in Aug.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 30K ratings on 4 channels, Rolodex averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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