GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Office Depot, Amazon, Newegg and lowes.com from January 1 to September 30, 2026 shows Rolodex, a brand of Newell Brands (NASDAQ: NWL), carrying an average product price of $17.77 year to date. Distribution of sales is notably concentrated at the top, with Office Depot accounting for 40.8% of revenue and Amazon close behind at 38.7%, leaving Newegg at 17.1% and lowes.com at just 3.4%. Momentum weakened sharply in the July–September window, where revenue fell 35.2% overall and dropped 28.6% in the most recent month alone. Pricing moved in the same direction, with the average selling price sliding 19.0% across the quarter to $14.32, a 13.8% month-over-month decline. The combination of falling revenue and softening prices suggests discounting has yet to offset demand pressure across the brand's two dominant retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rolodex on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rolodex.
BY REVENUE
Rolodex sells 60% online and 40% offline. Online runs through 3 channels; offline through 1. Online share has moved from 74% in May to 67% in Sep.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 30K ratings on 4 channels, Rolodex averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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