GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Office Depot and Amazon from January 1 to September 30, 2026 shows Royal Brites maintaining a heavily concentrated retail footprint. Office Depot accounts for 90.6% of year-to-date revenue, while Amazon contributes the remaining 9.4%, leaving the brand's performance closely tied to a single retail partner. The average product price sits at $11.68, positioning the brand in an accessible, value-oriented price tier. Momentum has been strong in the most recent quarter, with revenue up 39.4% overall and a 26.6% month-over-month gain in the latest period tracked. Pricing, meanwhile, has held remarkably steady, slipping just 0.3% overall to a recent average of $11.54, suggesting growth has been driven by volume rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 39% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Royal Brites on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Royal Brites.
BY REVENUE
Royal Brites sells 11% online and 89% offline. Online runs through 1 channel; offline through 1.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 7.5K ratings on 2 channels, Royal Brites averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 7.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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