GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Royal Brites generated the majority of its revenue through Office Depot, which accounted for 89.7% of total revenue share between January and May 2026, with Amazon contributing the remaining 10.3%. The brand's average product price during this period stood at $11.45, reflecting a notable 4.4% increase in average pricing over the tracked timeframe. Despite this upward pricing trend, Royal Brites experienced a 3.6% decline in overall revenue, suggesting potential volume softness even as prices rose. The month-over-month revenue also dipped 1.5%, indicating a continued downward trajectory heading into mid-2026. Royal Brites' heavy reliance on Office Depot as its dominant sales channel represents both a concentration risk and a key strategic partnership worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Royal Brites on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Royal Brites.
BY REVENUE
Royal Brites sells 10% online and 90% offline. Online runs through 1 channel; offline through 1.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 8.5K ratings on 2 channels, Royal Brites averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 8.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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