GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Royal Brites generated 41.6% revenue decline across the first half of 2026 (January 1–June 30), with sales tracked across Office Depot and Amazon. Office Depot dominated the brand's distribution, accounting for 89.7% of revenue share, while Amazon contributed the remaining 10.3%. The brand carried an average product price of $11.52, a figure that trended upward 6.1% over the period. Despite that pricing gain, momentum weakened sharply, with revenue falling 40.7% in the most recent tracked month versus the prior month. Together, the data points to a heavy reliance on a single retail channel amid softening offline demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Royal Brites on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Royal Brites.
BY REVENUE
Royal Brites sells 11% online and 89% offline. Online runs through 1 channel; offline through 1.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 9.2K ratings on 2 channels, Royal Brites averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 9.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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