GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to August 31, 2026 across Amazon and Office Depot, Staedtler's revenue expanded 31.7% over the tracked period, including a 13.8% month-over-month gain in the most recent month. Amazon accounts for the clear majority of measured revenue at 73.3%, with Office Depot contributing the remaining 26.0%. The brand's average product price sits at $10.94 year-to-date, though pricing has softened, declining 11.8% across the period and 9.3% in the latest month to $9.79. That combination of falling average prices alongside accelerating revenue points to volume-led growth rather than price-driven gains. The channel split also underscores a concentration risk, with performance heavily tied to a single dominant retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Staedtler on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Staedtler.
BY REVENUE
Staedtler sells 74% online and 26% offline. Online runs through 1 channel; offline through 1.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 2.79M ratings on 2 channels, Staedtler averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 2.79M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$5.50
Price
$306K
Revenue
$5.01
Price
$213K
Revenue
$50.45
Price
$176K
Revenue
$19.24
Price
$57K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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