GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon and Office Depot, Staedtler's revenue grew 43.7% over the tracked period, capped by a 17.3% month-over-month gain in the most recent period. Amazon accounts for the clear majority of that revenue at 73.0% share, while Office Depot contributes the remaining 26.6%. The brand's average product price sits at $9.64 year to date, though pricing has softened, declining 7.1% across the period and 3.7% month over month to $8.97. That combination of rising revenue against falling average price points to volume-led growth rather than premiumization. The assortment spans a wide price spectrum between the two channels, from sub-$5 items on Amazon to $17.99 precision tools at Office Depot, suggesting distinct buyer profiles by retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 44% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Staedtler on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Staedtler.
BY REVENUE
Staedtler sells 73% online and 27% offline. Online runs through 1 channel; offline through 1.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 2.66M ratings on 2 channels, Staedtler averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.66M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3.80
Price
$250K
Revenue
$4.24
Price
$238K
Revenue
$49.47
Price
$132K
Revenue
$17.05
Price
$51K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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