Staedtler

Staedtler Market Overview

According to in-store data from Grips Intelligence, Staedtler generated the majority of its revenue through Amazon, which accounted for 72.2% of total revenue share between January and April 2026, followed by Office Depot at 26.4% and Newegg at 1.4%. The brand's average product price stood at $11.57 across all tracked retailers during this period. Notably, Staedtler experienced a 3.2% decline in overall revenue over the observed timeframe, suggesting a softening demand trend heading into Q2 2026. Despite the revenue dip, average pricing showed resilience with a 5.9% month-over-month increase in the most recent period, even as the overall average price edged down just 0.4%. These dynamics point to a brand heavily reliant on Amazon as its primary sales channel while navigating a challenging retail environment across the three tracked retailers.