GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to June 30, 2026 across Amazon, Office Depot, and Newegg, Staedtler's tracked revenue declined 17.5% over the period, with a further 11.2% month-over-month drop reflecting continued softening. Amazon dominated the brand's channel mix at a commanding 70.6% revenue share, followed by Office Depot at 28.1% and Newegg trailing at just 1.3%. The average product price sat at $11.46, having slipped 5.5% across the period and 3.4% in the latest month to $11.08, signaling downward pricing pressure. These figures highlight both heavy channel concentration and consistent revenue erosion during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Staedtler on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Staedtler.
BY REVENUE
Staedtler sells 73% online and 27% offline. Online runs through 2 channels; offline through 1.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 2.99M ratings on 3 channels, Staedtler averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 2.99M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$6.07
Price
$352K
Revenue
$5.69
Price
$179K
Revenue
$52.66
Price
$179K
Revenue
$19.27
Price
$39K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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