GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Office Depot, and Newegg, Staedtler maintains a strong retail presence with Amazon commanding a dominant 72.7% share of the brand's revenue. Office Depot accounts for 26.0% of revenue share, making it the second most important retail channel for the brand. The average product price for Staedtler sits at $11.55, with pricing showing a 3.6% increase over the tracked period. Despite the positive price trend, overall revenue declined 14.2% during the observed timeframe, suggesting potential volume softness across key retail partners. These insights highlight the brand's heavy reliance on Amazon as its primary revenue driver while facing broader market headwinds.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Staedtler on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Staedtler.
BY REVENUE
Staedtler sells 74% online and 26% offline. Online runs through 2 retailers; offline through 1.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 3.05M ratings on 3 retailers, Staedtler averages 4.6★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.6
/ 5
From 3.05M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$6.22
Price
$343K
Revenue
$5.96
Price
$189K
Revenue
$53.27
Price
$187K
Revenue
