GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, RIG generated an average product price of $133.93 across tracked retailers during Q1 2026 (January–March). Amazon dominated RIG's revenue share at 85.6%, followed by Best Buy at 11.5% and Newegg at 2.9%, highlighting the brand's heavy reliance on a single retail channel. Over the quarter, RIG experienced a notable 44.5% decline in overall revenue, signaling significant headwinds for the brand. Despite the revenue drop, the average price saw a 4.2% month-over-month increase in the most recent period, suggesting a possible shift toward higher-priced SKUs or reduced discounting. These trends point to a challenging quarter for RIG, with revenue contraction being the most critical metric for stakeholders to monitor.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for RIG on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for RIG.
