GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, RIG generated the majority of its revenue through Amazon, which accounted for 88.4% of total revenue share, while Best Buy contributed 10.6%. The brand's average product price during this period stood at $134.52, reflecting a modest 1.3% overall decline in average pricing. Notably, RIG experienced a significant revenue drop of 53.8% over the tracked period, signaling potential challenges in maintaining sales momentum. Month-over-month revenue also fell sharply by 44.3%, suggesting a steep downward trend heading into early 2026. These figures highlight RIG's heavy reliance on Amazon as its primary sales channel and underscore the need to address its declining revenue trajectory.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 54% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for RIG on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for RIG.
