GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, RIG generated an average product price of $128.55 across Amazon, Best Buy, and Newegg between January and April 2026. Amazon dominated RIG's retail distribution, commanding an overwhelming 88.2% revenue share, while Best Buy and Newegg trailed significantly at 9.6% and 2.2% respectively. Despite this strong retail presence, RIG experienced a notable 26.8% decline in overall revenue during the tracked period. Interestingly, the brand's average price showed resilience with a modest 0.5% increase over the same timeframe, suggesting a shift toward higher-priced product sales even as overall volume contracted. This divergence between declining revenue and stable pricing presents a compelling dynamic for retailers and competitors monitoring RIG's market positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 32% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for RIG on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for RIG.
BY REVENUE
RIG sells 91% online and 9% offline. Online runs through 2 retailers; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 26K ratings on 3 retailers, RIG averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 26K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
