GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to July 31, 2026, RIG — a brand owned by Euronext-listed Nacon SA (Euronext Paris: NACON) — carried an average product price of $118.03. Amazon dominated the brand's retail footprint with 91.1% of year-to-date revenue, leaving Best Buy with a comparatively modest 8.3% share. Recent momentum has been positive, with revenue climbing 20.5% month-over-month in the most recent period tracked and rising 2.6% overall across the May 1 to July 31, 2026 timeseries window. Pricing has moved up even faster, with the average selling price reaching $124.96, a 2.4% monthly increase and a 10.3% gain over the period. The combination of rising prices and growing revenue suggests RIG is successfully trading up rather than relying on discounting to drive volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for RIG on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for RIG.
BY REVENUE
RIG sells 93% online and 7% offline. Online runs through 1 channel; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 26K ratings on 2 channels, RIG averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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