GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to August 31, 2026 shows RIG, a brand owned by Nacon SA (Euronext Paris: NACON), commanding an average product price of $121.02. Amazon dominates the brand's distribution footprint with 94.2% of year-to-date revenue, leaving Best Buy with a comparatively modest 5.8% share. Momentum has been mixed over the June–August window, with revenue up 5.9% overall despite a 12.6% month-over-month decline in the most recent period. Average selling prices have softened in parallel, slipping 3.0% across the quarter to $122.50 after a 4.8% monthly drop. Together, these figures point to a heavily channel-concentrated brand navigating pricing pressure while holding onto modest net growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for RIG on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for RIG.
BY REVIEW COUNT
Across 22K ratings on 2 channels, RIG averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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