GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to September 30, 2026, RIG — a brand owned by Nacon SA (Euronext Paris: NACON) — posted an average product price of $104.97. Amazon dominates the brand's distribution footprint with 95.6% of year-to-date revenue, leaving Best Buy with just 4.4%. Momentum has softened over the July–September window, with revenue down 4.4% overall and a 6.1% month-over-month decline in the most recent period. Pricing has compressed more sharply, falling 15.3% across the quarter to $93.02, including a 12.1% drop in the latest month. That widening gap between the year-to-date average price and current realized pricing suggests promotional pressure is weighing on RIG's revenue trajectory heading into the holiday season.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for RIG on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for RIG.
BY REVIEW COUNT
Across 22K ratings on 2 channels, RIG averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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