GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Sega generated an average product price of $32.48 across tracked retailers between January and April 2026. Amazon dominated Sega's revenue share at 86.9%, with Best Buy accounting for the remaining 12.8% during this period. Notably, Sega experienced a significant revenue decline of 62.5% over the tracked months, signaling a challenging sales trend. Among Best Buy's top-performing Sega products, newer titles like Sonic Racing: CrossWorlds Launch Edition and Persona 3 Reload for Nintendo Switch 2 commanded higher average prices in the $43–$49 range. Average product pricing also saw a modest decline of 5.9% over the period, suggesting increased discounting or a shift toward lower-priced items.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 63% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Sega on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Sega.
BY REVENUE
