GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to June 30, 2026, Sega — a subsidiary of publicly traded Sega Sammy Holdings (OTC: SGAMY) — saw overall revenue grow 0.9%, with an average product price of $32.31. Grips Intelligence data shows Amazon dominated Sega's channel mix with an 82.3% revenue share, while Best Buy accounted for the remaining 17.2%. The average product price climbed 6.5% over the period, reaching $33.03 in the most recent month tracked (April 1 to June 30, 2026), a 4.5% month-over-month increase. Sega's Best Buy assortment skewed toward higher-priced titles, led by Sonic Racing: CrossWorlds Launch Edition variants priced between $34.58 and $48.85. By contrast, Grips Intelligence data indicates Amazon's top listings spanned a far wider price range, from a $25.14 T-shirt bundle to the $259.00 Homestar Flux planetarium projector.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Sega on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Sega.
BY REVENUE
Sega sells 86% online and 14% offline. Online runs through 1 channel; offline through 1.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 200K ratings on 2 channels, Sega averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 200K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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