GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to August 31, 2026 shows Sega, a wholly-owned subsidiary of Sega Sammy Holdings (TYO: 6460), generating 83.4% of year-to-date revenue through Amazon, with Best Buy accounting for the remaining 16.2%. Revenue climbed 8.5% over the tracked period, including a 4.3% month-over-month gain in the most recent month. That growth came alongside softening prices, with the average selling price easing to $31.03 after a 4.1% monthly decline and a 5.6% drop across the full period. The year-to-date average product price of $31.79 reflects a portfolio spanning sub-$25 items to premium listings above $250. Together, the figures point to volume-led expansion rather than price-driven gains, with Amazon remaining the dominant channel by a wide margin.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sega on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Sega.
BY REVIEW COUNT
Across 361K ratings on 2 channels, Sega averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 361K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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