GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to August 31, 2026 shows Sega, a wholly-owned subsidiary of Sega Sammy Holdings (TYO: 6460), generating 83.4% of year-to-date revenue through Amazon, with Best Buy accounting for the remaining 16.2%. Revenue climbed 8.5% over the tracked period, including a 4.3% month-over-month gain in the most recent month. That growth came alongside softening prices, with the average selling price easing to $31.03 after a 4.1% monthly decline and a 5.6% drop across the full period. The year-to-date average product price of $31.79 reflects a portfolio spanning sub-$25 items to premium listings above $250. Together, the figures point to volume-led expansion rather than price-driven gains, with Amazon remaining the dominant channel by a wide margin.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sega on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Sega.
BY REVENUE
Sega sells 84% online and 16% offline. Online runs through 1 channel; offline through 1.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 166K ratings on 2 channels, Sega averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 166K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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