GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to September 30, 2026 across Amazon and Best Buy shows Sega, a wholly-owned subsidiary of Tokyo-listed Sega Sammy Holdings (TYO: 6460), operating at an average product price of $29.84. Channel concentration is extreme, with Amazon capturing 96.3% of year-to-date revenue versus just 3.6% at Best Buy. Momentum has softened over the tracked window, with revenue down 28.8% overall and a further 7.3% decline in the most recent month. Pricing has drifted lower as well, falling 5.7% to $28.53, suggesting a heavier mix of lower-priced catalog titles. The widest pricing spread sits on Amazon, where listings range from roughly $24 up to $64.02, pointing to premium newer-platform editions as the brand's main lever for lifting average order value.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Sega on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Sega.
BY REVIEW COUNT
Across 633K ratings on 2 channels, Sega averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 633K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.96
Price
$6.6K
Revenue
$35.82
Price
$4.05K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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