GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Sega experienced a significant revenue decline of 60.2% over the observed period, signaling a challenging start to the year. Amazon dominates Sega's retail distribution, commanding 79.1% of total revenue share, while Best Buy accounts for 20.5%. The brand's average product price sits at $30.68, though this figure has seen a 7.3% decrease over the tracked timeframe. Notably, among Best Buy's top-listed Sega products, upcoming titles like Persona 3 Reload for Nintendo Switch 2 and Sonic Racing: CrossWorlds Launch Edition for PlayStation 5 are priced between $43 and $53, well above the brand's overall average. These premium-priced new releases could play a key role in stabilizing Sega's revenue trajectory in the coming months.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 60% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Sega on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Sega.
BY REVENUE
