GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Sega generated an average product price of $29.67 across Amazon and Best Buy during Q1 2026 (January–March 2026). Amazon dominated Sega's retail revenue share at 85.3%, with Best Buy accounting for the remaining 14.3%. Notably, Sega experienced a significant revenue decline of 70.8% over the tracked period, signaling a challenging quarter for the brand. Among the top-performing products, Best Buy carried higher-priced titles such as Persona 3 Reload for Nintendo Switch 2 at $45.92 and Sonic Racing: CrossWorlds Launch Edition for PlayStation 5 at $43.06, while Amazon leaned toward lower-priced bundles and apparel. These insights suggest Sega's retail strategy is heavily weighted toward Amazon, though Best Buy serves as a key channel for premium new releases.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 71% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Sega on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Sega.
BY REVENUE
