GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 shows Sega, a wholly owned subsidiary of Sega Sammy Holdings (TYO: 6460), tracked across two retail channels: Amazon and Best Buy. Amazon dominates the mix with 82.4% of year-to-date revenue, leaving Best Buy with a 17.2% share. The brand's average product price sits at $32.00, having risen 2.6% over the tracked period even as the most recent month slipped 1.8% to $32.43. Revenue followed a similar upward path, growing 4.8% month over month and 2.6% overall across the May 1 to July 31, 2026 trend window. Top-selling items span a wide price range, from roughly $25 apparel bundles on Amazon to a $259.00 star projector, while Best Buy's leaders cluster in the $32–$40 band.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Sega on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Sega.
BY REVENUE
Sega sells 84% online and 16% offline. Online runs through 1 channel; offline through 1.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 179K ratings on 2 channels, Sega averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 179K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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