GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 across the Home Depot and Amazon channels shows RIDGID, a brand owned by Emerson Electric (NYSE: EMR), operating with a heavily concentrated retail footprint. Home Depot accounts for 79.4% of tracked revenue, while Amazon contributes the remaining 19.9%, making the brand's performance highly dependent on a single retail partner. The average selling price sits at $129.15 for the period, though it has drifted down 2.8% overall, ending the most recent month at $123.74 after a 6.4% month-over-month rebound. Revenue followed a similar pattern, declining 4.8% across the tracked window but growing 8.7% in the latest month, suggesting momentum has begun to recover into the late-summer period. Price points across the top-performing assortment span from roughly $27 to nearly $11,000, indicating an unusually wide range of transaction values within the same two channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for RIDGID on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for RIDGID.
BY REVIEW COUNT
Across 5.7M ratings on 2 channels, RIDGID averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 5.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,826.62
Price
$563K
Revenue
$1,364.42
Price
$415K
Revenue
$33.96
Price
$265K
Revenue
$925.86
Price
$204K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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